Are you struggling to attract the right clients to your business? Have you considered the power of messaging? In the latest episode of the Encore Entrepreneur Podcast, the speaker emphasizes the importance of messaging in business and how it can attract or detract from clients. From Dove positioning itself as a guide to Apple portraying the PC as the villain, messaging can position a company in a positive or negative light.
But it’s not just about having a clear message, it’s also about consistency and authenticity. As the speaker points out, a company’s messaging should align with their actions. Additionally, a good message should be benefit-heavy and resonate with the ideal client. The “so that” technique can help take a message to the next level and focus on the benefits for the client.
So, if you’re looking to attract and retain clients, take a closer look at your messaging. Is it consistent, authentic, and benefit-heavy? Does it resonate with your ideal client? By focusing on messaging, you can position your business for success.
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