Can a small business have a corporate culture and does it need one? Yes! In this episode Lori explores the difference and connection between company culture and brand.
Company culture, defined as the internal environment, impacts employee morale and productivity, while the brand is the business’s external perception.
Lori emphasizes the importance of both in business success, suggesting the “I believe statements” exercise to align company values. Lori also encourages a fun, relaxed company atmosphere and advises listeners to seek client feedback on their company’s culture and brand. The episode ends with a call to prioritize a positive company culture.
In this episode, Lori references Digital Marketer’s YouTube video called “We Believe.” Click here to see the video.
Check out this episode!
Resources:
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