Can a small business have a corporate culture and does it need one? Yes! In this episode Lori explores the difference and connection between company culture and brand.
Company culture, defined as the internal environment, impacts employee morale and productivity, while the brand is the business’s external perception.
Lori emphasizes the importance of both in business success, suggesting the “I believe statements” exercise to align company values. Lori also encourages a fun, relaxed company atmosphere and advises listeners to seek client feedback on their company’s culture and brand. The episode ends with a call to prioritize a positive company culture.
In this episode, Lori references Digital Marketer’s YouTube video called “We Believe.” Click here to see the video.
Check out this episode!
Are you frustrated that your business isn’t growing? Messy to Magnetic: Unlocking the Secret to Effective Marketing is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here.