64: Is This New Media Right For Your Business?

**Why video is the future of marketing for your business**

Are you looking for ways to expand your brand and reach a broader audience? Have you considered using video as a marketing tool for your business? In this week’s podcast, Lori Lyons shares her insights on the importance of video casts and TV shows in marketing.

Lori emphasizes the benefits of using video to position yourself as an expert and elevate your brand. She cites examples of successful entrepreneurs who started with a YouTube TV show and grew their businesses to multiple seven or eight figures. With video, you can build trust faster, personalize your content, and ensure consistency and accountability.

However, Lori warns that creating a video cast or TV show should be based on your business’s goals and message. It’s crucial to play to your strengths, make the format your own, and not copy someone else’s. When deciding whether video is a good fit for your business, consider your interests, passions, and revenue goals.

Join Lori’s private Facebook group, Make Your Marketing Simple, to connect with like-minded business owners and share your experiences. Don’t forget to check back weekly for new episodes of the Encore Entrepreneur podcast.

So, what are you waiting for? Start exploring the world of video marketing and take your business to the next level!

Check out this episode!


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