Are you looking for a new social media platform to promote your business? Have you considered TikTok? In a recent podcast episode, Lori Lyons shared some tips on how businesses can use TikTok to increase engagement and reach their ideal clients. With over 1 billion users worldwide, TikTok is the fastest-growing social media platform in the US. But before jumping on the TikTok bandwagon, Lori advises business owners to determine their goals for the platform and get comfortable with one or two social media platforms where their market is before expanding to TikTok.
So, how can businesses use TikTok to promote their brand? Lori suggests creating videos showcasing day-to-day operations, highlighting clients and their success stories, and sharing tips and tricks related to their products or services. She also emphasizes the importance of spending time on the platform to get a feel for what works and what doesn’t. Adding captions to videos can increase engagement by 56%, and following hashtags and other businesses can build your algorithm and engage with other users.
TikTok is particularly popular for finance-related content, surprising given the perception that finance is not a topic that lends itself to social media. TikTok has a predominantly female audience, and it’s the most engaging social media platform, with users staying on videos for an average of 10 and a half minutes.
Overall, Lori believes that TikTok can be a valuable tool for businesses to reach a younger demographic and increase brand awareness. However, it’s important to approach it with a strategic and creative mindset. So, if you’re thinking of trying out TikTok for your business, take Lori’s advice and experiment with different types of content to see what resonates with your audience. Who knows, you might just go viral!