Are you struggling to attract ideal clients to your business? Look no further than lead magnets! In this episode of the Encore Entrepreneur podcast, Speaker 0 breaks down what a lead magnet is, how it works, and why it’s important to have one. But don’t just give away any old thing – Speaker 0 emphasizes the importance of providing value through your lead magnet and showcasing your business’s personality and style. From checklists to ebooks to mini guides, there are plenty of options to choose from. And once you’ve got that email list building, don’t forget to follow up with potential clients in a warm and valuable way. Tune in to this episode to learn all about lead magnets and how they can help your business grow.