How to Make the Most Out of Brand Photography
As a business owner, you know the importance of showcasing your business in the best way possible. One way to do that is through brand photography. In a recent episode of the Encore Entrepreneur Podcast, Patty Wells, a branding, photography, and social media expert, talks about the difference between headshots and brand photography and emphasizes the importance of planning for brand photography.
Brand photography involves action shots that showcase what your business does and what’s going on in your business. It helps you communicate with your audience effectively and showcase different aspects of your business. Patty suggests getting creative with locations and settings for photoshoots, such as going to a cafe or a shopping mall. She also talks about the importance of having horizontal wide pictures for websites and the flexibility of turning a horizontal picture into a vertical one.
Another important factor to consider is the orientation and negative space in photography for different purposes. Patty explains that horizontal photos are more versatile and can be used for banners, profile pictures, and can be easily changed to square or vertical. Negative space is also important as it can be used for call-to-action or text placement.
When it comes to social media, Patty advises using square or horizontal photos as they are preferred by most platforms. However, some platforms like Instagram stories, reels, TikTok, and Pinterest prefer vertical photos, especially for videos. It is important to plan ahead and communicate with the photographer to ensure the right size and shape of the photos for different purposes.
Patty also emphasizes the importance of connecting with the audience regularly to build a relationship with them. Social media is not just about selling products or services, it’s about building a community. She advises businesses to identify their ideal client and use photos to communicate with them effectively.
In conclusion, brand photography is a powerful tool for showcasing your business and connecting with your audience. By planning ahead and understanding the purpose of the photographs, you can effectively communicate with your audience and showcase different aspects of your business. Don’t forget to be creative and authentic in your messaging and communication.