Lori Kennedy – From Zero to Clients – Building an Online Business

In this episode of “The Encore Entrepreneur,” Lori interviews Lori Kennedy, an entrepreneur with a background in personal training and nutrition, who shares her journey of transitioning from in-person services to an online business.

Lori Kennedy discusses the challenges she faced, particularly as a single mother, and the limitations of a service-based business model. She talks about her initial online venture, inspired by Weight Watchers, and the importance of digital skills like email marketing.

The conversation covers misconceptions about online entrepreneurship, the need for a business mindset, strategic planning, and mentorship. They also touch on setting realistic goals, list building, and using social media to drive email list growth.

Lori Kennedy emphasizes the learning process and offers a free course on creating online programs, highlighting the potential for success with dedication and strategy.

Lori’s free course – Create and Fill Your First Online Coaching Program – Click HERE for the program

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Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!


Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 


Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Check out this episode!