In this episode of the Encore Entrepreneur podcast, Lori interviews Ray O’Daniel, a digital marketer and owner of a software as a service company that helps small businesses acquire new customers through automation. They discuss the importance of having a Google My Business listing and being listed on multiple search databases and directories, as well as common mistakes businesses make when setting up their listings. Ray emphasizes the significance of reviews and testimonials and advises businesses to respond to negative reviews in a timely and polite manner. They also discuss the value of having a strong online presence and utilizing free tools to attract and retain customers.
