In this podcast episode, Lori discusses the different Google services that business owners can use to promote their business. It highlights Google My Business as a free and effective way for local service providers to promote their business, while cautioning that Google Ads can be costly if not used correctly. She also mention Google Analytics, Google Search Console, and Google Workspace as useful tools. Additionally, she talks about specific Google tools such as the Google Keyword Planner, Google Alerts, and Google Trends, which can be used to improve online presence and develop content calendars. Lori encourage business owners to take advantage of these free Google tools to be creative with their business.
Resources:
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