In this podcast episode, Lori and Stacey Ruth discuss the importance of leadership skills, personal branding, and strategy in building a successful business brand. They emphasize the need for individuals to identify their personal values, goals, and voice to create a strong personal brand that aligns with their business goals.
Stacey offers insights into the decision-making process for small business owners in terms of branding and marketing, highlighting the importance of finding unique points that differentiate a business from others in a noisy marketing space. Stacey stress the importance of networking and collaboration in the business world and emphasize the value of sharing knowledge and resources to help small businesses succeed.