In this podcast episode, Lori and Stacey Ruth discuss the importance of leadership skills, personal branding, and strategy in building a successful business brand. They emphasize the need for individuals to identify their personal values, goals, and voice to create a strong personal brand that aligns with their business goals.
Stacey offers insights into the decision-making process for small business owners in terms of branding and marketing, highlighting the importance of finding unique points that differentiate a business from others in a noisy marketing space. Stacey stress the importance of networking and collaboration in the business world and emphasize the value of sharing knowledge and resources to help small businesses succeed.
Giveaway of a brand selfie (brand style guide “lite”, worth $600), a brand personality assessment, or a brand archetype assessment.
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