In this podcast episode, Lori and Stacey Ruth discuss the importance of leadership skills, personal branding, and strategy in building a successful business brand. They emphasize the need for individuals to identify their personal values, goals, and voice to create a strong personal brand that aligns with their business goals.
Stacey offers insights into the decision-making process for small business owners in terms of branding and marketing, highlighting the importance of finding unique points that differentiate a business from others in a noisy marketing space. Stacey stress the importance of networking and collaboration in the business world and emphasize the value of sharing knowledge and resources to help small businesses succeed.
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Giveaway of a brand selfie (brand style guide “lite”, worth $600), a brand personality assessment, or a brand archetype assessment.
Resources:
Are you frustrated that your business isn’t growing? Messy to Magnetic: Unlocking the Secret to Effective Marketing is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here.