Slides that Convert

**5 Tips for Creating Engaging and Effective Presentations**

Are you tired of seeing the same boring slide designs in presentations? Do you want to uplevel your presentation skills and leave a lasting impact on your audience? Look no further than these tips from graphic designer and slide design expert, Bridget Callahan.

1. Get creative with your slide design: Don’t be afraid to think outside the box when it comes to creating visually engaging slides. Avoid the common misconception that black text on a white background is the best way to design slides. Instead, create slides that match your expertise and create a higher level experience for the audience.

2. Use limbic messaging to evoke emotional responses: Infuse emotion into your presentation by using limbic messaging, which is the part of the brain responsible for fight or flight responses and emotions. Use real images of real people that the audience can identify with emotionally.

3. Have a clear storyline: Your slide deck should convey a message effectively and have a clear storyline. Use before-and-after slides to show the audience the difference between a problem and its solution.

4. Use one bullet point per slide: Instead of overwhelming your audience with too much information on one slide, use one bullet point per slide and project one to three words that convey the whole slide.

5. Tailor your presentation to the audience: Modify your talk without reinventing the wheel by tailoring it to the audience. Larry Wink, a coach who has built a successful career off of five talks that he tailors to different audiences.

By following these tips, you can create a cohesive and engaging slide deck that complements your delivery and message. Don’t settle for boring slide designs, uplevel your presentation skills and leave a lasting impact on your audience.

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