In this podcast episode, Lori Lyons welcomes Crystal Springer, a systems and process expert, to discuss the importance of leveraging tools and expertise to optimize business processes. They emphasize the benefits of using tools like calendars and forms to streamline tasks and gather information from clients. Crystal shares her expertise in customizing and tailoring tools to meet the specific needs of each business owner. They also discuss common mistakes that business owners make with their processes and systems, and the potential of AI tools in streamlining processes. Crystal offers a free 30-minute conversation to discuss business pain points and provide tips for implementation.