41: The Good and the Ugly of Memberships with Jack Perez of KuelLife

**Why Joining a Membership Program Can be a Game-Changer for Women Entrepreneurs**

Are you a woman entrepreneur looking for resources and support to navigate life transitions and grow your business? Look no further than Cool Life, a digital platform founded by Jack Perez that offers a wealth of information and services tailored to women in midlife and beyond.

One of the standout features of Cool Life is its membership program, which offers exclusive content and discounts from women-driven brands. But what exactly makes a membership program worthwhile, and how can entrepreneurs make it work for them?

According to Perez and Lori Lyons, host of the Encore Entrepreneur podcast, the key is to offer something unique and personalized that cannot be found elsewhere. Lyons notes that the value of the program should be worth the price, and Perez emphasizes the importance of having a cause that users can support.

Perez also shares her experience in building a membership-based business, admitting that it’s not always easy to monetize memberships without selling one’s time. She advises entrepreneurs to keep monitoring metrics and knowing when it’s time to move on from a particular marketing strategy or platform.

In conclusion, joining a membership program can be a game-changer for women entrepreneurs, providing them with the resources and support they need to navigate life transitions and grow their businesses. And with platforms like Cool Life offering exclusive content and discounts, it’s a win-win for both the user and the women-driven brands they support.

Check out this episode!


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