Title: How to Use Pinterest for Business Marketing: Tips from Lori Lyons
Are you looking for ways to increase your online visibility and drive traffic to your website? Look no further than Pinterest! In this post, we’ll share some tips from Lori Lyons, host of the Encore Entrepreneur Podcast, on how to optimize your presence on Pinterest for business marketing.
First, it’s important to understand the benefits of using Pinterest for business. With over 400 million active users, Pinterest is a great source of referral traffic to websites. Users are accustomed to clicking on links, so it’s easy to drive traffic to your site from Pinterest. Additionally, 90% of Pinterest users make purchases based on what they find on the platform, making it a valuable tool for businesses looking to increase sales.
To make the most of Pinterest, Lori suggests creating boards for brand colors and using them to identify patterns and preferences. Additionally, she recommends using infographics and text overlays to make your pins more visually appealing and informative. By following these tips, you can make your content stand out and attract more engagement.
Optimizing your presence on Pinterest also involves making sure your branding is consistent. Add your logo and a personal photo to your profile, and include a simple description of who you help and what problems you solve. It’s important to make sure your pins relate to your business and to test all links to ensure they work properly.
When creating boards, use straightforward titles that clearly describe the content. Use keywords and hashtags to optimize your pins for search engines. By following these tips, you can effectively use Pinterest to promote your business and increase your online visibility.
In addition to these tips, Lori suggests exploring different marketing platforms beyond Instagram and Facebook, such as Pinterest, YouTube, and podcasts. By diversifying your marketing strategy, you can reach a wider audience and attract more customers.
So what are you waiting for? Start optimizing your presence on Pinterest today and watch your business grow! And don’t forget to join Lori’s Make Your Marketing Simple Facebook group for support and community.