The Encore Entrepreneur

In this episode Lori revisits the topic of group coaching programs from her conversation with her Christie Ruffino. Lori reminds the listeners of the importance of community, group dynamics, and feedback in group programs. Lori also shares insights on the structure, duration, and curriculum of successful programs, emphasizing the need for interactivity and engagement. She […]

In today’s episode, Lori and Christy Ruffino discuss the power of online connections and the potential of group coaching. Christy, a business strategy coach, shares her insights on scaling a coaching business, overcoming imposter syndrome, and the importance of aligning business with purpose. Christy also shares her experience of writing signature books and the benefits

In this episode, Lori discusses ethical selling strategies. She emphasizes the importance of building genuine relationships, understanding clients’ needs, and offering value before making a sale. Lori also highlights the significance of transparency, respecting boundaries, and regularly asking for feedback. She stresses the need to tailor your approach to each client, understanding their unique needs

Lori hosts Susan Trumpler, a seasoned sales and marketing coach. Susan shares her insights on sales, aiming to help women entrepreneurs overcome the negative perception of sales. She emphasizes the importance of authenticity, offering valuable service, and addressing clients’ problems. Susan also discusses the three key factors in influencing someone to do business: understanding the

Can a small business have a corporate culture and does it need one? Yes! In this episode Lori  explores the difference and connection between company culture and brand. Company culture, defined as the internal environment, impacts employee morale and productivity, while the brand is the business’s external perception. Lori emphasizes the importance of both in

Lori welcomes her guest Sheretha Gordon, owner of Strategic Steps Consulting. Sheretha discusses how her company assists businesses in transforming their visions into reality by providing a strong foundation, including legal requirements, business operations, HR, and administration. She emphasizes the importance of research for new businesses and the need to delegate tasks to maintain work-life

This episode of The Encore Stories series features an interview with fashion designer Nancy Volpe Beringer, who started her award winning fashion design business later in life.  Lori provides some background information on the podcast and why this episode is so special to her and some of the history behind the episode. Nancy then shares

In this episode Lori discusses the importance of public relations (PR) for small businesses. She suggests cost-effective PR strategies such as appearing on podcasts, creating press releases, and offering expert commentary. Lori also emphasizes the role of social media in increasing business visibility, attracting influencers, and generating user content. She advises against purchasing awards, instead

Ready to learn about PR? Today Lori chats with public relations expert, Jill Lublin. They discuss the evolution of PR, the importance of visibility, and strategies for new entrepreneurs to build their presence. Jill shares her formula for crafting compelling messages and emphasizes the need to focus on problem-solving rather than selling. They also discuss

In this fun episode, Lori discusses the importance of being “bodacious” in business. She encourages entrepreneurs to learn from their failures, create unique customer experiences, and establish themselves as thought leaders. Lori also suggests offering outrageous guarantees, using gamification to incentivize clients, and partnering with unusual collaborators. She cites examples of successful businesses and campaigns,