The Encore Entrepreneur

Impactful Collaboration with Publisher Lynda Sunshine West

Today, Lori welcomes Lynda Sunshine West, a book publisher specializing in collaborative books. They discuss Lynda’s journey from participating in a collaboration book to becoming a successful publisher. Lynda shares her story of overcoming fears, including her “Year of Fears” challenge and her transition from not being a reader or writer to publishing international bestsellers. […]

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Going Beyond Email, Revolutionizing Your Follow Up

In this today’s episode, Lori explores effective follow-up strategies, emphasizing the importance of personalization beyond email. She advocates for the use of video messages, handwritten notes, and thoughtful gifts to make clients feel special. Lori also suggests inviting clients to webinars and interacting on social media. She cautions against overbearing follow-ups, like daily calls or

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The Follow Up Rockstar: Making Networking Fun and Effective

In today’s episode, Lori hosts Ely Delaney from Rockstar Follow Up and the Meet Cool People podcast, who shares his expertise in email marketing and relationship building for knowledge experts. Lori and Ely talk about the importance of adding value through content and suggest an 80/20 rule for value versus promotional material in emails. Ely

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Lori Kennedy – From Zero to Clients – Building an Online Business

In this episode of “The Encore Entrepreneur,” Lori interviews Lori Kennedy, an entrepreneur with a background in personal training and nutrition, who shares her journey of transitioning from in-person services to an online business. Lori Kennedy discusses the challenges she faced, particularly as a single mother, and the limitations of a service-based business model. She

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When Your Business Speaks, Do You Listen with Christine McIver

Today Encore Stories welcomes Christine McIver from the Inspired Choices Network. Christine shares her journey from working in human resources to running a multimedia company, including live radio shows, podcasts, TV shows, and book publishing. She discusses her unique approach to business, treating it as a partner and seeking its guidance in decision-making. Christine also

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Insta-Success: How to Make Your Business Shine on Instagram (Without Losing Your Mind)

Lori discusses the significance of Instagram for business owners with insights from the previous episode’s guest Instagram expert Ruthie Gray. Lori explores Instagram’s visual appeal, its demographic reach, particularly among 18-34-year-olds, and the influence of Instagram influencers. She also covers the challenges of maintaining an authentic presence while navigating the platform’s algorithms and the importance

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Enhancing Your Instagram Presence with Ruthie Gray

In today’s episode, Lori interviews Ruthie Gray, the owner of Authentic Online Marketing, about Instagram strategies for digital marketing. They discuss overcoming technical issues and dive into Ruthie’s background and her focus on coaching Christian creatives and entrepreneurs over 50. The conversation covers Instagram basics, the importance of authenticity, and the use of tools like

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Mastering Micro Content: The Key to Captivating Your Audience

In today’s episode, Lori explores the concept of micro content and its repurposing in marketing. She explains that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video micro content and strategies for repurposing it into various formats such as blog posts, social media updates, books,

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Tim Cahill and Jared Adams – How Micro Content Can Transform Your Marketing Strategy

In today’s episode of “The Encore Entrepreneur,” Lori is joined by Tim Cahill and Jared Adams of MesmerEyes Media. They explore the concept of micro content and its repurposing in marketing. Tim and Jared explain that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video

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