Lori welcomes content guide and writer Monica Miller in this episode of The Encore Entrepreneur. They discuss effective content creation strategies for new entrepreneurs. Monica emphasizes the importance of crafting meaningful marketing messages and maintaining consistency in posting. She shares her approach to repurposing existing content to maximize its impact and advises focusing on one […]
In this episode, Lori explores stage fright in business contexts, such as networking events, public speaking, and one-on-one conversations. Reflecting on personal experiences and insights, Lori discusses how stage fright can impact business success. Emphasizing confidence and preparation, the episode offers practical strategies to manage anxiety, including deep breathing exercises and mindset shifts. Listeners are
226: How Can You Overcome Stage Fright in Business Settings? Read More »
In this episode of The Encore Entrepreneur Podcast, Lori talks with Diann Alexander, a “confidence catalyst,” to discuss overcoming stage fright and building confidence. Diann shares her journey from teaching voice and performance to online coaching during the pandemic. She offers practical techniques for managing anxiety, such as breathing exercises and posture adjustments, and emphasizes
225: Fight or Flight and Stagefright with Diann Alexander Read More »
In this episode of the Encore Entrepreneur Podcast, Lori interviews Hersh Rephun, founder of Yes Brand. They delve into Hersh’s diverse background in stand-up comedy, advertising, and filmmaking, and how these experiences have shaped his unique approach to branding and messaging. Hersh emphasizes the importance of humor and improv skills in business, explaining how they
215: How Can Comedy and Improv Skills Enhance Your Business Branding? With Hersh Rephun Read More »
In this episode, Lori talks about the crucial role of lead magnets in business growth. She offers practical advice on crafting lead magnets that effectively expand an email list and connect with prospective customers. Emphasizing the exchange of valuable content for contact information, Lori shares strategies for engaging clients via email. Various lead magnet types,
214: Creating Irresistible Lead Magnets: The Key to Client Engagement Read More »
In this episode of “The Encore Entrepreneur,” Lori welcomes guest Kimberly Weitkamp, a marketing expert who specializes in helping coaches develop their unique marketing ecosystems. Kimberly emphasizes the importance of creating a lead magnet that serves as an inviting entry point into a business’s world, rather than just a freebie with little perceived value. She
213: Aligning Your Message to Attract Clients with Kimberly Weitkamp Read More »
In this episode of the Encore Entrepreneur Podcast, Lori explores the crucial role of confidence in entrepreneurship. She defines confidence as belief in oneself and one’s vision, stressing the importance of setting and achieving goals to build this trait. Lori cites Oprah Winfrey, Elon Musk, Serena Williams, Beyoncé, and Dwayne “The Rock” Johnson as examples
203: Unleashing Your Inner Confidence: A Guide for Entrepreneurs Read More »
In this episode, Lori interviews Cindy J Holbrook, the Visibility Wiz, about the importance of aligning business strategies with personal values and embracing individuality. Cindy shares her journey from divorce to dating coach, emphasizing the significance of loving one’s business. They discuss transformation, personal branding, and the necessity of owning one’s digital assets. Cindy recounts
202: Confidence and Influence with Cindy J. Holbrook Read More »
In this episode of the Encore Entrepreneur Podcast, Lori highlights the importance of a clear, relevant, and engaging 30 to 60-second pitch for entrepreneurs. She advises on how to create a compelling message with a strong hook, value proposition, and call to action, tailored to the audience’s needs. Lori emphasizes the significance of first impressions,
201: The Most Effective Strategies for Crafting a Networking Pitch Read More »
In this episode of “Encore Entrepreneur,” Lori and marketing expert Nicki Chang-Powless discuss the intricacies of marketing and messaging for small businesses. Nicki shares her expertise in helping entrepreneurs who are overwhelmed by marketing options to find the best strategies for their businesses. She emphasizes the importance of clear messaging, identifying the target audience, and
200: 30 Seconds to Impress with Nicki Chang-Powless Read More »
