Marketing and Messaging

226: How Can You Overcome Stage Fright in Business Settings?

Marketing and Messaging, Mindset and Energy, Podcast, Visibility /

In this episode, Lori explores stage fright in business contexts, such as networking events, public speaking, and one-on-one conversations. Reflecting on personal experiences and insights, Lori discusses how stage fright can impact business success. Emphasizing confidence and preparation, the episode offers practical strategies to manage anxiety, including deep breathing exercises and mindset shifts. Listeners are […]

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225: Fight or Flight and Stagefright with Diann Alexander

Business Building and Scaling, Marketing and Messaging, Mindset and Energy, Podcast, Visibility /

In this episode of The Encore Entrepreneur Podcast, Lori talks with Diann Alexander, a “confidence catalyst,” to discuss overcoming stage fright and building confidence. Diann shares her journey from teaching voice and performance to online coaching during the pandemic. She offers practical techniques for managing anxiety, such as breathing exercises and posture adjustments, and emphasizes

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215: How Can Comedy and Improv Skills Enhance Your Business Branding? With Hersh Rephun

Branding, Marketing and Messaging, Podcast, Visibility /

In this episode of the Encore Entrepreneur Podcast, Lori interviews Hersh Rephun, founder of Yes Brand. They delve into Hersh’s diverse background in stand-up comedy, advertising, and filmmaking, and how these experiences have shaped his unique approach to branding and messaging. Hersh emphasizes the importance of humor and improv skills in business, explaining how they

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214: Creating Irresistible Lead Magnets: The Key to Client Engagement

Marketing and Messaging, Podcast, Sales /

In this episode, Lori talks about the crucial role of lead magnets in business growth. She offers practical advice on crafting lead magnets that effectively expand an email list and connect with prospective customers. Emphasizing the exchange of valuable content for contact information, Lori shares strategies for engaging clients via email. Various lead magnet types,

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213: Aligning Your Message to Attract Clients with Kimberly Weitkamp

Marketing and Messaging, Podcast, Sales /

In this episode of “The Encore Entrepreneur,” Lori welcomes guest Kimberly Weitkamp, a marketing expert who specializes in helping coaches develop their unique marketing ecosystems.  Kimberly emphasizes the importance of creating a lead magnet that serves as an inviting entry point into a business’s world, rather than just a freebie with little perceived value. She

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203: Unleashing Your Inner Confidence: A Guide for Entrepreneurs

Marketing and Messaging, Mindset and Energy, Podcast /

In this episode of the Encore Entrepreneur Podcast, Lori explores the crucial role of confidence in entrepreneurship. She defines confidence as belief in oneself and one’s vision, stressing the importance of setting and achieving goals to build this trait. Lori cites Oprah Winfrey, Elon Musk, Serena Williams, Beyoncé, and Dwayne “The Rock” Johnson as examples

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202: Confidence and Influence with Cindy J. Holbrook

Marketing and Messaging, Mindset and Energy, Podcast /

In this episode, Lori interviews Cindy J Holbrook, the Visibility Wiz, about the importance of aligning business strategies with personal values and embracing individuality. Cindy shares her journey from divorce to dating coach, emphasizing the significance of loving one’s business. They discuss transformation, personal branding, and the necessity of owning one’s digital assets. Cindy recounts

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201: The Most Effective Strategies for Crafting a Networking Pitch

Marketing and Messaging, Podcast, Sales /

In this episode of the Encore Entrepreneur Podcast, Lori highlights the importance of a clear, relevant, and engaging 30 to 60-second pitch for entrepreneurs. She advises on how to create a compelling message with a strong hook, value proposition, and call to action, tailored to the audience’s needs. Lori emphasizes the significance of first impressions,

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200: 30 Seconds to Impress with Nicki Chang-Powless

Marketing and Messaging, Podcast /

In this episode of “Encore Entrepreneur,” Lori and marketing expert Nicki Chang-Powless discuss the intricacies of marketing and messaging for small businesses. Nicki shares her expertise in helping entrepreneurs who are overwhelmed by marketing options to find the best strategies for their businesses. She emphasizes the importance of clear messaging, identifying the target audience, and

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194: Just Who Is Your Ideal Client?

Marketing and Messaging, Podcast /

In this episode, Lori emphasizes the crucial role of pinpointing and comprehending the ideal client for business success. She touches on the need for precise marketing and understanding client demographics and psychographics. The concept of the reticular activating system,  is introduced, suggesting its use in attracting the ideal client. Lori advises listeners to define their

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