If you’re showing up online, posting consistently, and still hearing crickets, this episode is for you. You may not have a sales problem at all. You may have a discoverability problem. In today’s episode, Lori breaks down the very first stage of the client journey, Discover. This is the moment when your future clients realize […]
313: You Can’t Convert Who Can’t Find You: How Clients Really Discover You Read More »
If your business feels “fine” but not fulfilling, you might be stuck in what Lori calls the Uplevel Gap – that quiet in-between space where your success has outgrown your systems, but you haven’t yet built the structure for what’s next. In this episode of The Midlife Business Academy, Lori walks through the “Uplevel +
310: Uplevel + Expand – Sustainable Growth for Midlife Entrepreneurs Read More »
Most midlife entrepreneurs think growth means adding more. More offers. More platforms. More moving parts. But real growth starts by trimming what no longer serves you and refining what still does. In this episode, Lori walks through the first two stages of the TRUE Framework, showing why Trim and Refine are the nonnegotiable foundation for
309: Simplify First, Then Strengthen – Trim + Refine Read More »
How many times have you introduced yourself with “I help people…”? It sounds friendly, but it’s also one of the most forgettable phrases in marketing. And worse – it quietly positions you as the assistant instead of the expert. In this episode of the Midlife Business Academy Podcast, Lori Lyons shows you why it’s time
308: Stop Saying “I Help” – How to Speak Like the Expert You Are Read More »
Today’s clients don’t want a pitch – they want proof. In this episode, Lori shares why testimonials are the modern form of word-of-mouth marketing and how they can become your most persuasive sales tool. You’ll learn how to collect, craft, and showcase testimonials that build credibility, establish emotional connection, and pre-sell your offers before you
305: When Your Clients Do the Talking: The Power of Testimonials Read More »
What do 300 podcast episodes teach you about business, strategy, mindset, and what really matters when you’re building something meaningful in midlife? In this kickoff to the next season of the Midlife Business Academy, I’m pulling back the curtain on the ten biggest lessons I’ve learned from three hundred episodes – lessons about clarity, energy,
301: What I’ve Learned About Building a Business That Fits Your Life in Midlife Read More »
If your go-to solution for business friction is to scrap it all and start fresh, you’re not alone – but you might be missing your best opportunity for real growth. In this episode, Lori unpacks the reinvention trap that midlife entrepreneurs often fall into and reveals why your next best move might not be a
Blogging isn’t dead—it’s evolving. In this episode, Lori shares why blogging still matters in 2025 and how one strong post can become the foundation for all your marketing. From improving visibility on Google to building trust with potential clients, blogging offers long-term benefits that social media posts just can’t match. You’ll learn why depth is
287: The Blog is Back: Why Long-Form Content Still Wins in 2025 Read More »
Today Lori talks about the pivotal role of professional photography in enhancing a business’s online presence. She emphasizes that high-quality images are crucial for brand perception in the digital age. Lori provides guidance on selecting a photographer who aligns with your brand, discusses various photography types like headshots, lifestyle, and branding photos, and offers practical
253: Picture Perfect: Elevate Your Brand with Stunning Photography Read More »
In this episode of “Encore Entrepreneur,” host Lori chats with Mo Lima, owner of Mo Lima Photography, about the significance of professional photography for personal branding. Mo shares her journey into photography, emphasizing her focus on empowering women through portrait work. They discuss the importance of cohesive brand photography, offering tips on lighting, makeup, and
252: Say Cheese! Why Your Headshot Might Be More Important Than You Think with Mo Lima Read More »
