Marketing and Messaging

253: Picture Perfect: Elevate Your Brand with Stunning Photography

Branding, Marketing and Messaging, Podcast /

Today Lori talks about the pivotal role of professional photography in enhancing a business’s online presence. She emphasizes that high-quality images are crucial for brand perception in the digital age. Lori provides guidance on selecting a photographer who aligns with your brand, discusses various photography types like headshots, lifestyle, and branding photos, and offers practical […]

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252: Say Cheese! Why Your Headshot Might Be More Important Than You Think with Mo Lima

Branding, Marketing and Messaging, Podcast /

In this episode of “Encore Entrepreneur,” host Lori chats with Mo Lima, owner of Mo Lima Photography, about the significance of professional photography for personal branding. Mo shares her journey into photography, emphasizing her focus on empowering women through portrait work. They discuss the importance of cohesive brand photography, offering tips on lighting, makeup, and

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248: Content Creation: Why You Don’t Need a New Idea Every Day (Seriously!) with Monica Miller

Marketing and Messaging, Podcast /

Lori welcomes content guide and writer Monica Miller in this episode of The Encore Entrepreneur. They discuss effective content creation strategies for new entrepreneurs. Monica emphasizes the importance of crafting meaningful marketing messages and maintaining consistency in posting. She shares her approach to repurposing existing content to maximize its impact and advises focusing on one

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226: How Can You Overcome Stage Fright in Business Settings?

Marketing and Messaging, Mindset and Energy, Podcast, Visibility /

In this episode, Lori explores stage fright in business contexts, such as networking events, public speaking, and one-on-one conversations. Reflecting on personal experiences and insights, Lori discusses how stage fright can impact business success. Emphasizing confidence and preparation, the episode offers practical strategies to manage anxiety, including deep breathing exercises and mindset shifts. Listeners are

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225: Fight or Flight and Stagefright with Diann Alexander

Business Building and Scaling, Marketing and Messaging, Mindset and Energy, Podcast, Visibility /

In this episode of The Encore Entrepreneur Podcast, Lori talks with Diann Alexander, a “confidence catalyst,” to discuss overcoming stage fright and building confidence. Diann shares her journey from teaching voice and performance to online coaching during the pandemic. She offers practical techniques for managing anxiety, such as breathing exercises and posture adjustments, and emphasizes

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215: How Can Comedy and Improv Skills Enhance Your Business Branding? With Hersh Rephun

Branding, Marketing and Messaging, Podcast, Visibility /

In this episode of the Encore Entrepreneur Podcast, Lori interviews Hersh Rephun, founder of Yes Brand. They delve into Hersh’s diverse background in stand-up comedy, advertising, and filmmaking, and how these experiences have shaped his unique approach to branding and messaging. Hersh emphasizes the importance of humor and improv skills in business, explaining how they

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214: Creating Irresistible Lead Magnets: The Key to Client Engagement

Marketing and Messaging, Podcast, Sales /

In this episode, Lori talks about the crucial role of lead magnets in business growth. She offers practical advice on crafting lead magnets that effectively expand an email list and connect with prospective customers. Emphasizing the exchange of valuable content for contact information, Lori shares strategies for engaging clients via email. Various lead magnet types,

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213: Aligning Your Message to Attract Clients with Kimberly Weitkamp

Marketing and Messaging, Podcast, Sales /

In this episode of “The Encore Entrepreneur,” Lori welcomes guest Kimberly Weitkamp, a marketing expert who specializes in helping coaches develop their unique marketing ecosystems.  Kimberly emphasizes the importance of creating a lead magnet that serves as an inviting entry point into a business’s world, rather than just a freebie with little perceived value. She

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203: Unleashing Your Inner Confidence: A Guide for Entrepreneurs

Marketing and Messaging, Mindset and Energy, Podcast /

In this episode of the Encore Entrepreneur Podcast, Lori explores the crucial role of confidence in entrepreneurship. She defines confidence as belief in oneself and one’s vision, stressing the importance of setting and achieving goals to build this trait. Lori cites Oprah Winfrey, Elon Musk, Serena Williams, Beyoncé, and Dwayne “The Rock” Johnson as examples

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202: Confidence and Influence with Cindy J. Holbrook

Marketing and Messaging, Mindset and Energy, Podcast /

In this episode, Lori interviews Cindy J Holbrook, the Visibility Wiz, about the importance of aligning business strategies with personal values and embracing individuality. Cindy shares her journey from divorce to dating coach, emphasizing the significance of loving one’s business. They discuss transformation, personal branding, and the necessity of owning one’s digital assets. Cindy recounts

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