**Why Graphic Design and Branding are Essential for Your Business**
As a business owner, you might be wondering what sets your brand apart from your competitors. The answer lies in your graphic design and branding. In this episode, Lori Lyons and Sarah Ann Walgoose discuss the importance of having a strong and memorable brand identity to attract clients and create a lasting impression.
Sarah Ann emphasizes the significance of custom and impactful messaging in branding, rather than relying on stock photos or templates. She stresses the importance of understanding the purpose of design and selecting the right pieces for the target audience. Sarah Ann also highlights the value of well-designed infographics and concise PowerPoint presentations as sales tools.
The conversation also touches on the importance of logos and how they should reflect the business and its services. Sarah Ann warns against using online logo generators and emphasizes the importance of designing a logo that looks good in black and white as well as in full color and at different sizes. She also discusses the challenges of working with circular logos and the importance of selecting the right color values within a color palette.
While homemade graphics and platforms like Canva may have their time and place, Sarah Ann stresses the importance of investing in professional graphic design and branding to create a strong and memorable brand identity. She offers custom bundles to fit the client’s needs and emphasizes the need for consistency in marketing and the importance of repurposing content.
In conclusion, graphic design and branding are essential for creating a strong and memorable brand identity that speaks to the values and story of the business. Investing in professional design will set your brand apart and attract clients who are looking for quality and consistency. So, don’t overlook the importance of branding and design in your business strategy.