The Love/Hate Relationship with Social Media

Title: Mastering Social Media: Tips for Businesses to Drive Sales and Build Brand Awareness

Social media has become an essential tool for businesses to connect with customers and promote their brand. In the latest episode of the Encore Entrepreneur Podcast, host Lori Lyons shares valuable insights on using social media to drive traffic to a company’s website and achieve specific goals.

Lori stresses the importance of setting smart goals for social media marketing and using different platforms to achieve them. She advises businesses to know their ideal client and where they are on social media, allowing them to target their efforts effectively. By focusing on one or two platforms at a time and planning ahead, businesses can master social media and use it to drive sales and build brand awareness.

Measuring the success of social media goals is also crucial, and Lori recommends looking at engagement metrics such as likes, comments, and followers. She emphasizes the importance of brand awareness and how it can be conveyed through messaging, communication style, and overall presence on social media.

Listeners can also benefit from Lori’s gift of a planning calendar that helps businesses plan out their marketing and social media for the year. They can visit to receive the calendar and get help with their social media planning. Additionally, Lori’s website,, offers insights on the top 10 messy marketing mistakes entrepreneurs make, and her private Facebook group, Make Your Marketing Simple, provides a space for like-minded business owners to connect and support each other.

In conclusion, social media is a powerful tool for businesses to connect with customers, promote their brand, and drive sales. By setting smart goals, targeting the right platforms, and planning ahead, businesses can master social media and achieve success. Tune in to the Encore Entrepreneur Podcast for more valuable insights on entrepreneurial success.

Check out this episode!


Are you frustrated that your business isn’t growing? Messy to Magnetic: Unlocking the Secret to Effective Marketing is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here.

Connect with Lori