In this episode, Lori introduces Kim Parkinson, owner of KP Creative Media. They discuss the use of YouTube for podcasting and how it can help elevate and grow a podcast channel. Kim explains that YouTube’s algorithms support podcast content and suggests posting the podcast on YouTube with a static image if the host doesn’t want to be on camera. They also talk about the challenges of podcasting, bringing in a producer to help, and repurposing podcast content for different platforms. Kim shares the process of working with her podcast agency and the benefits of collaborating with an agency.