Let’s talk Sales Funnels.
Sales funnels are a way to segment clients based on their interests and behaviors, allowing business owners to effectively serve them. It can also help determine if a potential client is not a good fit for the business, saving time and energy. However, some business owners are hesitant to use sales funnels due to their bad reputation of being sleazy and focused on upselling.
But sales funnels can be used organically and not force potential clients to make a decision about buying something. Plus, the cost depends on the automation and process used, and the potential value and return on investment can be huge.
Creating a sales funnel can seem complex and overwhelming, but you are encouraged to keep it simple and straightforward, with a clear entry and exit point. Start small and focus on short-term goals to build momentum. And don’t forget to tweak and adjust the funnel as needed.
Resources:
Are you frustrated that your business isn’t growing? Messy to Magnetic: Unlocking the Secret to Effective Marketing is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here.