The How To’s and Whys of Facebook Lives

5 tips for using Facebook Live to grow your business

Are you looking for a way to connect with your audience and grow your business? Look no further than Facebook Live! Lori Lyons, host of the Encore Entrepreneur podcast, shares her top tips for using this powerful tool to your advantage.

Be prepared: Before going live, do a test run to make sure your location, lighting, and equipment are all in order. Consider using a tripod for longer sessions and turning your phone horizontally for better viewing.

Create valuable content: Research your topics beforehand and create bullet points to keep you on track. Consider showcasing your products, doing live reviews or critiques, or inviting guests to share their marketing strategies.

Be consistent: Set a schedule and stick to it. Regularly going live will help you build an audience and increase your visibility on the platform.

Use catchy titles and descriptions: Make sure your titles and descriptions are eye-catching and informative. This will help attract viewers and keep them engaged.

Track your metrics: Monitor your views, likes, and comments to see what works and what doesn’t. Adjust your approach as needed to improve your engagement and grow your business.

Remember, Facebook Live is a powerful tool for business growth, but it takes practice and experimentation to get it right. Follow these tips from Lori Lyons and start using Facebook Live to connect with your audience and grow your business today!


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