Using YouTube to Build Your Business with Sharon Smith

Are you struggling to build your business? Have you considered using YouTube as a tool to attract your ideal clients? In a recent episode of the Encore Entrepreneur Podcast, pain specialist Sharon Smith shared her journey of using YouTube to grow her business. With over 5,200 subscribers and a quarter of a million views, Sharon’s success is a testament to the power of providing value to your audience.

Sharon’s videos are interactive and offer solutions to physical and emotional pain using the Emotional Freedom Technique (EFT). By pairing physical and emotional pain, Sharon has created a warm audience that trusts her expertise and seeks private work with her. Her marketing funnel starts with YouTube, where 99% of her private clients come from. From there, viewers are invited to join her Facebook group and apply for private work.

If you’re considering using YouTube to build your business, Sharon recommends paying attention to analytics, creating weekly videos, and using tags to make videos specific and searchable. She also emphasizes the importance of using a call to action in videos to increase engagement, and reminds viewers to subscribe and hit the notification button.

While monetizing on YouTube is possible, Sharon advises not to rely on it as the primary source of income. Instead, focus on building a channel and providing value to your audience. So why not give it a try? Start creating consistent, value-driven videos and see how YouTube can help grow your business.