Branding

253: Picture Perfect: Elevate Your Brand with Stunning Photography

Branding, Marketing and Messaging, Podcast /

Today Lori talks about the pivotal role of professional photography in enhancing a business’s online presence. She emphasizes that high-quality images are crucial for brand perception in the digital age. Lori provides guidance on selecting a photographer who aligns with your brand, discusses various photography types like headshots, lifestyle, and branding photos, and offers practical […]

253: Picture Perfect: Elevate Your Brand with Stunning Photography Read More »

252: Say Cheese! Why Your Headshot Might Be More Important Than You Think with Mo Lima

Branding, Marketing and Messaging, Podcast /

In this episode of “Encore Entrepreneur,” host Lori chats with Mo Lima, owner of Mo Lima Photography, about the significance of professional photography for personal branding. Mo shares her journey into photography, emphasizing her focus on empowering women through portrait work. They discuss the importance of cohesive brand photography, offering tips on lighting, makeup, and

252: Say Cheese! Why Your Headshot Might Be More Important Than You Think with Mo Lima Read More »

221: Is Professionalism in the Workplace All About Appearance?

Branding, Podcast, Visibility /

In this episode of “The Encore Entrepreneur,” Lori delves into the significance of professionalism, appearance, and confidence in the workplace. She explores generational differences, noting that older generations often link professional attire with respect and credibility, while younger generations value individuality and comfort. Lori underscores the importance of aligning one’s appearance with the expectations of

221: Is Professionalism in the Workplace All About Appearance? Read More »

220: Elevating Your Bottom Line with Style with Deborah Fawaz

Branding, Podcast, Visibility /

In this podcast episode, Lori and Deborah Fawaz, a personal stylist and makeup artist, delve into the significance of appearance, color analysis, makeup, and clothing choices. Lori underscores the impact of first impressions, while Deborah explains color analysis and its role in selecting suitable clothing and makeup. They discuss the importance of makeup for professional

220: Elevating Your Bottom Line with Style with Deborah Fawaz Read More »

215: How Can Comedy and Improv Skills Enhance Your Business Branding? With Hersh Rephun

Branding, Marketing and Messaging, Podcast, Visibility /

In this episode of the Encore Entrepreneur Podcast, Lori interviews Hersh Rephun, founder of Yes Brand. They delve into Hersh’s diverse background in stand-up comedy, advertising, and filmmaking, and how these experiences have shaped his unique approach to branding and messaging. Hersh emphasizes the importance of humor and improv skills in business, explaining how they

215: How Can Comedy and Improv Skills Enhance Your Business Branding? With Hersh Rephun Read More »

127: Building Your Branding Secret Weapon

Branding, Business Building and Scaling, Podcast /

Have you ever wondered how successful businesses create their unique brand identity? In this episode of “The Encore Entrepreneur,” Lori  introduces the concept of a character diamond, a framework used in branding to identify key traits of a person or company. The character diamond is a useful tool for developing a brand with dimension and

127: Building Your Branding Secret Weapon Read More »

126: Branding Secrets for Your New (Or Changing) Business with Stacey Ruth

Branding, Business Building and Scaling, Podcast /

In this podcast episode, Lori and Stacey Ruth discuss the importance of leadership skills, personal branding, and strategy in building a successful business brand. They emphasize the need for individuals to identify their personal values, goals, and voice to create a strong personal brand that aligns with their business goals. Stacey offers insights into the

126: Branding Secrets for Your New (Or Changing) Business with Stacey Ruth Read More »

95: Differientiating Your Business

Branding, Business Building and Scaling, Podcast /

“Stand Out in a Crowded Marketplace: Differentiating Your Business” Are you tired of blending in with your competitors and struggling to stand out? In this episode is some valuable advice on how to differentiate yourself in business and branding. Differentiation is the key to drawing clients and customers to your business. One way to do

95: Differientiating Your Business Read More »

94: The Secret to Differentiating – How it Can Make Your Business Stand Out

Branding, Business Building and Scaling, Podcast /

**5 Tips for Standing Out in a Competitive Industry** Are you struggling to differentiate yourself in a crowded industry? Look no further than Laura Doman, a voiceover artist and actress who has found success in a competitive field. In a recent podcast episode, Laura shared her tips for standing out and finding success in any

94: The Secret to Differentiating – How it Can Make Your Business Stand Out Read More »

81: Becoming an Expert in Your Field to Have Impact

Branding, Marketing and Messaging, Podcast /

Are you looking to become an expert in your field? Look no further than the advice of Lori Lyons, host of the Encore Entrepreneur Podcast. According to Lori, becoming an expert requires hard work, dedication, and a commitment to continuous learning. This may mean reading books, surrounding yourself with other experts, and challenging the status

81: Becoming an Expert in Your Field to Have Impact Read More »