Branding

221: Is Professionalism in the Workplace All About Appearance?

Branding, Podcast, Visibility /

In this episode of “The Encore Entrepreneur,” Lori delves into the significance of professionalism, appearance, and confidence in the workplace. She explores generational differences, noting that older generations often link professional attire with respect and credibility, while younger generations value individuality and comfort. Lori underscores the importance of aligning one’s appearance with the expectations of […]

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220: Elevating Your Bottom Line with Style with Deborah Fawaz

Branding, Podcast, Visibility /

In this podcast episode, Lori and Deborah Fawaz, a personal stylist and makeup artist, delve into the significance of appearance, color analysis, makeup, and clothing choices. Lori underscores the impact of first impressions, while Deborah explains color analysis and its role in selecting suitable clothing and makeup. They discuss the importance of makeup for professional

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215: How Can Comedy and Improv Skills Enhance Your Business Branding? With Hersh Rephun

Branding, Marketing and Messaging, Podcast, Visibility /

In this episode of the Encore Entrepreneur Podcast, Lori interviews Hersh Rephun, founder of Yes Brand. They delve into Hersh’s diverse background in stand-up comedy, advertising, and filmmaking, and how these experiences have shaped his unique approach to branding and messaging. Hersh emphasizes the importance of humor and improv skills in business, explaining how they

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127: Building Your Branding Secret Weapon

Branding, Business Building and Scaling, Podcast /

Have you ever wondered how successful businesses create their unique brand identity? In this episode of “The Encore Entrepreneur,” Lori  introduces the concept of a character diamond, a framework used in branding to identify key traits of a person or company. The character diamond is a useful tool for developing a brand with dimension and

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126: Branding Secrets for Your New (Or Changing) Business with Stacey Ruth

Branding, Business Building and Scaling, Podcast /

In this podcast episode, Lori and Stacey Ruth discuss the importance of leadership skills, personal branding, and strategy in building a successful business brand. They emphasize the need for individuals to identify their personal values, goals, and voice to create a strong personal brand that aligns with their business goals. Stacey offers insights into the

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95: Differientiating Your Business

Branding, Business Building and Scaling, Podcast /

“Stand Out in a Crowded Marketplace: Differentiating Your Business” Are you tired of blending in with your competitors and struggling to stand out? In this episode is some valuable advice on how to differentiate yourself in business and branding. Differentiation is the key to drawing clients and customers to your business. One way to do

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94: The Secret to Differentiating – How it Can Make Your Business Stand Out

Branding, Business Building and Scaling, Podcast /

**5 Tips for Standing Out in a Competitive Industry** Are you struggling to differentiate yourself in a crowded industry? Look no further than Laura Doman, a voiceover artist and actress who has found success in a competitive field. In a recent podcast episode, Laura shared her tips for standing out and finding success in any

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81: Becoming an Expert in Your Field to Have Impact

Branding, Marketing and Messaging, Podcast /

Are you looking to become an expert in your field? Look no further than the advice of Lori Lyons, host of the Encore Entrepreneur Podcast. According to Lori, becoming an expert requires hard work, dedication, and a commitment to continuous learning. This may mean reading books, surrounding yourself with other experts, and challenging the status

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80: Engaging and Impacting Your Audience with David Doerrier

Branding, Marketing and Messaging, Podcast /

Hi **Engaging Your Audience: Tips and Strategies from Presenting Pro David Dorrier** If you’ve ever been tasked with giving a presentation, you know how daunting it can be to keep your audience engaged and interested. Lucky for us, David Dorrier, founder of Present Your Way to Success, has some great tips and strategies to make

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73: Self Care is NOT Just for Self! How Self Care Can Affect Your Business As Well!

Branding, Business Building and Scaling, Podcast /

**Becoming Your Best Self: Tips from the Encore Entrepreneur Podcast** We all want to be our best selves, but how do we achieve that? In the Encore Entrepreneur Podcast, host Lori Lyons shares her thoughts on what it takes to become our best selves. For Lori, being our best selves means having integrity, self-awareness, and

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