Business Building and Scaling

161: Unlocking PR. How to Make Your Business Stand Out

In this episode Lori discusses the importance of public relations (PR) for small businesses. She suggests cost-effective PR strategies such as appearing on podcasts, creating press releases, and offering expert commentary. Lori also emphasizes the role of social media in increasing business visibility, attracting influencers, and generating user content. She advises against purchasing awards, instead […]

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160: The Power of PR in Your Business with Jill Lubin

Ready to learn about PR? Today Lori chats with public relations expert, Jill Lublin. They discuss the evolution of PR, the importance of visibility, and strategies for new entrepreneurs to build their presence. Jill shares her formula for crafting compelling messages and emphasizes the need to focus on problem-solving rather than selling. They also discuss

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159: Bold and Bodacious Ways to Amplify Your Business

In this fun episode, Lori discusses the importance of being “bodacious” in business. She encourages entrepreneurs to learn from their failures, create unique customer experiences, and establish themselves as thought leaders. Lori also suggests offering outrageous guarantees, using gamification to incentivize clients, and partnering with unusual collaborators. She cites examples of successful businesses and campaigns,

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158: Being Bodacious in Your Business with Jannette Anderson

In this Bold and Bodacious episode Lori talks with business startup and turnaround expert, Jannette Anderson. They discuss the importance of understanding one’s purpose and the role it plays in personal and business growth. Jannette emphasizes the significance of a ‘genesis story’ in differentiating oneself and connecting with clients. They also explore the concept of

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154: Creative Productivity – Thinking Outside the Productivity Box

In this episode, Lori discusses the importance of changing up your routine to increase productivity in your business. She shares various ways to switch things up, such as varying your morning ritual, rearranging your office space, and implementing theme days. Lori emphasizes the benefits of sparking creativity, preventing monotony and burnout, and gaining a fresh

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153: Productivity and Profits – How They Go Hand in Hand with Christine Rothdeutsch

Lori interviews guest Christine Rothdeutsch about the challenges business owners face in staying productive and how NLP coaching can help overcome mindset obstacles. They discuss the importance of assessing resources and creating a schedule for productivity and profitability. Christine explains how NLP aligns the conscious and unconscious mind to achieve goals. They also touch on

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152: A FRESH Approach to Business Clutter

In this episode, Lori discusses the importance of decluttering in business. She shares her own experiences and tips for reducing clutter, both physically and digitally. Lori advises listeners to evaluate their physical space, digital files, and social media channels to eliminate anything that is no longer relevant or useful. She emphasizes the benefits of an

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151: Uncluttering Your Business with Linda Diamond

In this episode, Lori interviews Linda Diamond, a professional organizer and founder of Captured Clutter Organizing Therapy. They discuss the challenges of clutter and how to tackle it, including starting with the area that bothers the most and identifying the why behind decluttering. Linda provides tips on tackling paper clutter, emphasizing the importance of creating

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147: Utilizing the Power of JV with Marie Mack

In this podcast episode, Lori and Marie Mack discuss the importance of strategic partnerships and joint ventures in business. They share their experiences at networking events and emphasize the value of building relationships and connections. Marie explains the concept of strategic partnerships and highlights the benefits of complementary services. They address the question of whether

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141: Unraveling the Missteps in Your Business Strategy

In this podcast episode, Lori discusses the difference between strategies and tactics and the importance of clear goals and communication in implementing strategies. She explores potential reasons why strategies may not work, such as a lack of clear vision or poor implementation. Lori emphasizes the need for clear expectations and key performance indicators to measure

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