Can a small business have a corporate culture and does it need one? Yes! In this episode Lori explores the difference and connection between company culture and brand. Company culture, defined as the internal environment, impacts employee morale and productivity, while the brand is the business’s external perception. Lori emphasizes the importance of both in […]
164: Identifying Your Company Culture Read More »
Lori welcomes her guest Sheretha Gordon, owner of Strategic Steps Consulting. Sheretha discusses how her company assists businesses in transforming their visions into reality by providing a strong foundation, including legal requirements, business operations, HR, and administration. She emphasizes the importance of research for new businesses and the need to delegate tasks to maintain work-life
163: Business Basics to Build On with Sheretha Gordon Read More »
In this episode Lori discusses the importance of public relations (PR) for small businesses. She suggests cost-effective PR strategies such as appearing on podcasts, creating press releases, and offering expert commentary. Lori also emphasizes the role of social media in increasing business visibility, attracting influencers, and generating user content. She advises against purchasing awards, instead
161: Unlocking PR. How to Make Your Business Stand Out Read More »
Ready to learn about PR? Today Lori chats with public relations expert, Jill Lublin. They discuss the evolution of PR, the importance of visibility, and strategies for new entrepreneurs to build their presence. Jill shares her formula for crafting compelling messages and emphasizes the need to focus on problem-solving rather than selling. They also discuss
160: The Power of PR in Your Business with Jill Lubin Read More »
In this fun episode, Lori discusses the importance of being “bodacious” in business. She encourages entrepreneurs to learn from their failures, create unique customer experiences, and establish themselves as thought leaders. Lori also suggests offering outrageous guarantees, using gamification to incentivize clients, and partnering with unusual collaborators. She cites examples of successful businesses and campaigns,
159: Bold and Bodacious Ways to Amplify Your Business Read More »
In this Bold and Bodacious episode Lori talks with business startup and turnaround expert, Jannette Anderson. They discuss the importance of understanding one’s purpose and the role it plays in personal and business growth. Jannette emphasizes the significance of a ‘genesis story’ in differentiating oneself and connecting with clients. They also explore the concept of
158: Being Bodacious in Your Business with Jannette Anderson Read More »
In this episode, Lori discusses the importance of changing up your routine to increase productivity in your business. She shares various ways to switch things up, such as varying your morning ritual, rearranging your office space, and implementing theme days. Lori emphasizes the benefits of sparking creativity, preventing monotony and burnout, and gaining a fresh
154: Creative Productivity – Thinking Outside the Productivity Box Read More »
Lori interviews guest Christine Rothdeutsch about the challenges business owners face in staying productive and how NLP coaching can help overcome mindset obstacles. They discuss the importance of assessing resources and creating a schedule for productivity and profitability. Christine explains how NLP aligns the conscious and unconscious mind to achieve goals. They also touch on
153: Productivity and Profits – How They Go Hand in Hand with Christine Rothdeutsch Read More »
In this episode, Lori discusses the importance of decluttering in business. She shares her own experiences and tips for reducing clutter, both physically and digitally. Lori advises listeners to evaluate their physical space, digital files, and social media channels to eliminate anything that is no longer relevant or useful. She emphasizes the benefits of an
152: A FRESH Approach to Business Clutter Read More »
In this episode, Lori interviews Linda Diamond, a professional organizer and founder of Captured Clutter Organizing Therapy. They discuss the challenges of clutter and how to tackle it, including starting with the area that bothers the most and identifying the why behind decluttering. Linda provides tips on tackling paper clutter, emphasizing the importance of creating
151: Uncluttering Your Business with Linda Diamond Read More »
