Marketing and Messaging

In this episode of “Encore Entrepreneur,” Lori and marketing expert Nicki Chang-Powless discuss the intricacies of marketing and messaging for small businesses. Nicki shares her expertise in helping entrepreneurs who are overwhelmed by marketing options to find the best strategies for their businesses. She emphasizes the importance of clear messaging, identifying the target audience, and

In this episode, Lori emphasizes the crucial role of pinpointing and comprehending the ideal client for business success. She touches on the need for precise marketing and understanding client demographics and psychographics. The concept of the reticular activating system,  is introduced, suggesting its use in attracting the ideal client. Lori advises listeners to define their

In this episode of the Encore Entrepreneur Podcast, Lori talks with Betty Emrey, a marketing writer, about the critical role of messaging in marketing and branding. They explore the importance of understanding the target audience to create resonant brand messages. Betty shares her method of interviewing clients to capture the essence of their business for

In today’s episode, Lori hosts Ely Delaney from Rockstar Follow Up and the Meet Cool People podcast, who shares his expertise in email marketing and relationship building for knowledge experts. Lori and Ely talk about the importance of adding value through content and suggest an 80/20 rule for value versus promotional material in emails. Ely