In this episode, Lori emphasizes the crucial role of pinpointing and comprehending the ideal client for business success. She touches on the need for precise marketing and understanding client demographics and psychographics. The concept of the reticular activating system, is introduced, suggesting its use in attracting the ideal client. Lori advises listeners to define their […]
194: Just Who Is Your Ideal Client? Read More »
In this episode of the Encore Entrepreneur Podcast, Lori talks with Betty Emrey, a marketing writer, about the critical role of messaging in marketing and branding. They explore the importance of understanding the target audience to create resonant brand messages. Betty shares her method of interviewing clients to capture the essence of their business for
193: Is Your Message Working For You or Against You with Betty Emrey Read More »
In this today’s episode, Lori explores effective follow-up strategies, emphasizing the importance of personalization beyond email. She advocates for the use of video messages, handwritten notes, and thoughtful gifts to make clients feel special. Lori also suggests inviting clients to webinars and interacting on social media. She cautions against overbearing follow-ups, like daily calls or
182: Going Beyond Email, Revolutionizing Your Follow Up Read More »
In today’s episode, Lori hosts Ely Delaney from Rockstar Follow Up and the Meet Cool People podcast, who shares his expertise in email marketing and relationship building for knowledge experts. Lori and Ely talk about the importance of adding value through content and suggest an 80/20 rule for value versus promotional material in emails. Ely
181: The Follow Up Rockstar: Making Networking Fun and Effective Read More »
In today’s episode, Lori explores the concept of micro content and its repurposing in marketing. She explains that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video micro content and strategies for repurposing it into various formats such as blog posts, social media updates, books,
175: Mastering Micro Content: The Key to Captivating Your Audience Read More »
In today’s episode of “The Encore Entrepreneur,” Lori is joined by Tim Cahill and Jared Adams of MesmerEyes Media. They explore the concept of micro content and its repurposing in marketing. Tim and Jared explain that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video
Today Lori explores the concept of social proof and its crucial role in business and online presence. She explains how social proof influences consumer behavior, with examples like crowded restaurants or popular social media accounts. She covers various types of social proof, such as testimonials and endorsements, and advises you on how to use them
173: The Social Proof Effect: How It Shapes Your Prospect’s Choices Read More »
In today’s episode, Lori and Tricia Molloy discuss the importance of testimonials for businesses. They explore the difference between personal testimonials and online reviews, and share strategies for obtaining effective testimonials. Tricia, a marketing expert, explains her role in writing testimonials for clients and helping them post it on various platforms. They also discuss the
172: Testimonials: The Secret Sauce to Business Success with Tricia Molloy Read More »
In this episode, Lori explores the pivotal role of email marketing in business growth. Lori is an advocate for personal engagement with customers through quality content and personalized emails. Key strategies include offering incentives for sign-ups, segmenting lists for targeted communication, and ensuring mobile optimization. Lori also underscores the necessity of legal compliance with privacy
171: Glamour Do’s and Don’ts of Email Lists Read More »
In this episode, Lori interviews digital marketing expert Susan Finn. They discuss the importance of email marketing, creating compelling content, and rising above the noise in social media. Susan shares her expertise on how to connect with audiences in a more intimate way, the importance of consistency and generosity, and how to differentiate between good
170: From Noise to Connection with Susan Finn – Email Marketing Expert Read More »
