Marketing and Messaging

193: Is Your Message Working For You or Against You with Betty Emrey

Marketing and Messaging, Podcast /

In this episode of the Encore Entrepreneur Podcast, Lori talks with Betty Emrey, a marketing writer, about the critical role of messaging in marketing and branding. They explore the importance of understanding the target audience to create resonant brand messages. Betty shares her method of interviewing clients to capture the essence of their business for […]

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182: Going Beyond Email, Revolutionizing Your Follow Up

Marketing and Messaging, Podcast, Sales /

In this today’s episode, Lori explores effective follow-up strategies, emphasizing the importance of personalization beyond email. She advocates for the use of video messages, handwritten notes, and thoughtful gifts to make clients feel special. Lori also suggests inviting clients to webinars and interacting on social media. She cautions against overbearing follow-ups, like daily calls or

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181: The Follow Up Rockstar: Making Networking Fun and Effective

Marketing and Messaging, Podcast /

In today’s episode, Lori hosts Ely Delaney from Rockstar Follow Up and the Meet Cool People podcast, who shares his expertise in email marketing and relationship building for knowledge experts. Lori and Ely talk about the importance of adding value through content and suggest an 80/20 rule for value versus promotional material in emails. Ely

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175: Mastering Micro Content: The Key to Captivating Your Audience

Marketing and Messaging, Podcast, Social Media /

In today’s episode, Lori explores the concept of micro content and its repurposing in marketing. She explains that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video micro content and strategies for repurposing it into various formats such as blog posts, social media updates, books,

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174: Tim Cahill and Jared Adams – How Micro Content Can Transform Your Marketing Strategy

Marketing and Messaging, Podcast, Social Media /

In today’s episode of “The Encore Entrepreneur,” Lori is joined by Tim Cahill and Jared Adams of MesmerEyes Media. They explore the concept of micro content and its repurposing in marketing. Tim and Jared explain that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video

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173: The Social Proof Effect: How It Shapes Your Prospect’s Choices

Business Building and Scaling, Marketing and Messaging, Podcast /

Today Lori explores the concept of social proof and its crucial role in business and online presence. She explains how social proof influences consumer behavior, with examples like crowded restaurants or popular social media accounts. She covers various types of social proof, such as testimonials and endorsements, and advises you on how to use them

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172: Testimonials: The Secret Sauce to Business Success with Tricia Molloy

Business Building and Scaling, Marketing and Messaging, Podcast /

In today’s episode, Lori and Tricia Molloy discuss the importance of testimonials for businesses. They explore the difference between personal testimonials and online reviews, and share strategies for obtaining effective testimonials. Tricia, a marketing expert, explains her role in writing testimonials for clients and helping them post it on various platforms. They also discuss the

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171: Glamour Do’s and Don’ts of Email Lists

Marketing and Messaging, Podcast, Social Media /

In this episode, Lori explores the pivotal role of email marketing in business growth. Lori is an advocate for personal engagement with customers through quality content and personalized emails. Key strategies include offering incentives for sign-ups, segmenting lists for targeted communication, and ensuring mobile optimization. Lori also underscores the necessity of legal compliance with privacy

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170: From Noise to Connection with Susan Finn – Email Marketing Expert

Marketing and Messaging, Podcast, Social Media /

In this episode, Lori interviews digital marketing expert Susan Finn. They discuss the importance of email marketing, creating compelling content, and rising above the noise in social media. Susan shares her expertise on how to connect with audiences in a more intimate way, the importance of consistency and generosity, and how to differentiate between good

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161: Unlocking PR. How to Make Your Business Stand Out

Business Building and Scaling, Marketing and Messaging, Podcast /

In this episode Lori discusses the importance of public relations (PR) for small businesses. She suggests cost-effective PR strategies such as appearing on podcasts, creating press releases, and offering expert commentary. Lori also emphasizes the role of social media in increasing business visibility, attracting influencers, and generating user content. She advises against purchasing awards, instead

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