Marketing and Messaging

Are you a business owner struggling to attract and convert potential clients? Have you heard of sales funnels but are turned off by the negative connotations associated with them? In this podcast episode, Carolyn Choate, the Funnel Queen, shares her insights on how to build a sales funnel that aligns with your passion and values. […]

Why Good Customer Experience Matters More Than Ever for Businesses In today’s competitive business world, providing exceptional customer experience is no longer an option but a necessity. As Lori Lyons emphasizes in her recent podcast episode, investing in customer experience can lead to client retention, a competitive advantage, increased customer satisfaction, brand loyalty, referrals, and

5 Strategies for Creating a Positive Customer Experience in the Mortgage Industry As a business owner in the mortgage industry, it can be challenging to stand out in a crowded market. However, Holly Walter, The Holly Walther Lending Team mortgage company, has found success by focusing on providing a personalized and educational experience for her