Have you ever wondered how successful businesses create their unique brand identity? In this episode of “The Encore Entrepreneur,” Lori introduces the concept of a character diamond, a framework used in branding to identify key traits of a person or company. The character diamond is a useful tool for developing a brand with dimension and […]
127: Building Your Branding Secret Weapon Read More »
In this podcast episode, Lori and Stacey Ruth discuss the importance of leadership skills, personal branding, and strategy in building a successful business brand. They emphasize the need for individuals to identify their personal values, goals, and voice to create a strong personal brand that aligns with their business goals. Stacey offers insights into the
126: Branding Secrets for Your New (Or Changing) Business with Stacey Ruth Read More »
In this podcast episode, Lori discusses the different Google services that business owners can use to promote their business. It highlights Google My Business as a free and effective way for local service providers to promote their business, while cautioning that Google Ads can be costly if not used correctly. She also mention Google Analytics,
125: Google Fun – How Using Free (Mostly) Google Tools Can Serve Your Business Read More »
In this episode of the Encore Entrepreneur podcast, Lori interviews Ray O’Daniel, a digital marketer and owner of a software as a service company that helps small businesses acquire new customers through automation. They discuss the importance of having a Google My Business listing and being listed on multiple search databases and directories, as well
124: Ray O’Daniel Uses the “T” Word to Bring In Clients Read More »
In this edition of Encore Stories, Lori’s guest is Paul Fink, also known as the Maverick Millionaire. Lori and Paul talk about his journey as an entrepreneur and his strategies for success. Paul shares his wake-up call when his family went from four to eight in 14 months (3! sets of twins!) and how he shifted
123: Paul Finck – The Maverick Millionaire and His Maverick Journey Read More »
5 Tips for Laying a Strong Legal Foundation for Your Business Starting a business can be an exciting and rewarding experience, but it’s important to make sure you’re laying a strong legal foundation for your company. In this episode, Lori provides valuable advice on the legal aspects of starting and running a business. Here are
122: Starting a Business With the Legal and Financial Basics Read More »
5 Tips for Starting a Successful Business After Retirement Are you a retiree who wants to pursue your passion and start your own business? Look no further than the Encore Entrepreneur Podcast, where host Lori Lyons interviews successful entrepreneurs over the age of 50. On a recent episode, guest Wanda Pearson shared her experience with
121: Is Your Business Protected Legally with Wanda Pearson Read More »
How to Make Social Media Work for Your Business Are you a small business owner struggling to make social media work for your business? Lori shares her expert tips on how to increase your social media visibility and make money for your business. Lori says having engaging content and great videos is key to becoming
120: The Importance of Visibility Read More »
Are you tired of struggling with wrinkles and sagging skin? Have you considered face yoga? In this episode, face yoga expert Marie Kabis shares her passion for helping women love themselves more by respecting their bodies through face yoga. Not only does face yoga reduce physical pains like tension and headaches, but it also naturally
119: How Marie Kabis Uses Social Media to Promote Her Passion Read More »
Give Back and Make a Difference: Supporting Non-Profit Organizations In today’s episode, Lori emphasizes the importance of supporting non-profit organizations and finding one that aligns with your personal values and business goals. In this episode, she shares valuable tips on how to choose a reputable and credible non-profit that makes a social impact. One of
118: Is a Non Profit Right for Your Business? Read More »
