The Encore Entrepreneur

161: Unlocking PR. How to Make Your Business Stand Out

Business Building and Scaling, Marketing and Messaging, Podcast /

In this episode Lori discusses the importance of public relations (PR) for small businesses. She suggests cost-effective PR strategies such as appearing on podcasts, creating press releases, and offering expert commentary. Lori also emphasizes the role of social media in increasing business visibility, attracting influencers, and generating user content. She advises against purchasing awards, instead […]

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160: The Power of PR in Your Business with Jill Lubin

Business Building and Scaling, Marketing and Messaging, Podcast /

Ready to learn about PR? Today Lori chats with public relations expert, Jill Lublin. They discuss the evolution of PR, the importance of visibility, and strategies for new entrepreneurs to build their presence. Jill shares her formula for crafting compelling messages and emphasizes the need to focus on problem-solving rather than selling. They also discuss

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159: Bold and Bodacious Ways to Amplify Your Business

Business Building and Scaling, Mindset and Energy, Podcast /

In this fun episode, Lori discusses the importance of being “bodacious” in business. She encourages entrepreneurs to learn from their failures, create unique customer experiences, and establish themselves as thought leaders. Lori also suggests offering outrageous guarantees, using gamification to incentivize clients, and partnering with unusual collaborators. She cites examples of successful businesses and campaigns,

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158: Being Bodacious in Your Business with Jannette Anderson

Business Building and Scaling, Mindset and Energy, Podcast /

In this Bold and Bodacious episode Lori talks with business startup and turnaround expert, Jannette Anderson. They discuss the importance of understanding one’s purpose and the role it plays in personal and business growth. Jannette emphasizes the significance of a ‘genesis story’ in differentiating oneself and connecting with clients. They also explore the concept of

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157: Organically Building Relationships

Marketing and Messaging, Podcast /

In this episode Lori emphasizes the importance of building organic relationships for business growth. She shares her experiences with two mastermind groups that have helped her form strong relationships and future collaborations. Lori advises entrepreneurs to attend live events for meaningful connections and learning experiences. She also suggests engaging genuinely with customers and leveraging social

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156: The Power of Building Relationships with Jen Starks

Marketing and Messaging, Podcast /

Are you a networking powerhouse? Join Lori as she interviews Jen Starks, a master relationship builder and networker. Jen has a background in psychology and social work and her current role in a UK-based startup. She emphasizes the importance of relationship marketing, personal development, and timely follow-ups in business. Jen also discusses her approach to

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155: Style and Life at a Certain Age with Beth Djalali

Encore Stories, Podcast /

In this episode, Lori welcomes Beth Djalali, the owner of the lifestyle brand “Style at a Certain Age.” Beth discusses her journey as a social media influencer and digital content creator, focusing on aging with grace, strength, and beauty. She shares how she stumbled into becoming an influencer and the positive response she received. Beth

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154: Creative Productivity – Thinking Outside the Productivity Box

Business Building and Scaling, Podcast /

In this episode, Lori discusses the importance of changing up your routine to increase productivity in your business. She shares various ways to switch things up, such as varying your morning ritual, rearranging your office space, and implementing theme days. Lori emphasizes the benefits of sparking creativity, preventing monotony and burnout, and gaining a fresh

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153: Productivity and Profits – How They Go Hand in Hand with Christine Rothdeutsch

Business Building and Scaling, Podcast /

Lori interviews guest Christine Rothdeutsch about the challenges business owners face in staying productive and how NLP coaching can help overcome mindset obstacles. They discuss the importance of assessing resources and creating a schedule for productivity and profitability. Christine explains how NLP aligns the conscious and unconscious mind to achieve goals. They also touch on

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152: A FRESH Approach to Business Clutter

Business Building and Scaling, Podcast /

In this episode, Lori discusses the importance of decluttering in business. She shares her own experiences and tips for reducing clutter, both physically and digitally. Lori advises listeners to evaluate their physical space, digital files, and social media channels to eliminate anything that is no longer relevant or useful. She emphasizes the benefits of an

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