The Encore Entrepreneur

Simplifying Sales Funnels: Tips and Insights for Entrepreneurs

Let’s talk Sales Funnels. Sales funnels are a way to segment clients based on their interests and behaviors, allowing business owners to effectively serve them. It can also help determine if a potential client is not a good fit for the business, saving time and energy. However, some business owners are hesitant to use sales […]

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Email Marketing Strategies for Building a Loyal Fan Base with Carolyn Choate

Are you a business owner struggling to attract and convert potential clients? Have you heard of sales funnels but are turned off by the negative connotations associated with them? In this podcast episode, Carolyn Choate, the Funnel Queen, shares her insights on how to build a sales funnel that aligns with your passion and values.

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Encore Stories: Running a Business As a Full Time Caregiver with Jane Bishop

Have you ever felt like you needed to pivot in your business? Maybe things weren’t going as planned, or you realized that your niche wasn’t aligning with your values. Well, according to Jane Bishop, founder of Take the Next Step, pivoting is a lot like pivoting in basketball – you put one foot down and

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Creating Great Customer Experiences

Why Good Customer Experience Matters More Than Ever for Businesses In today’s competitive business world, providing exceptional customer experience is no longer an option but a necessity. As Lori Lyons emphasizes in her recent podcast episode, investing in customer experience can lead to client retention, a competitive advantage, increased customer satisfaction, brand loyalty, referrals, and

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Experiencing a Great Customer Experience with Holly Walther

5 Strategies for Creating a Positive Customer Experience in the Mortgage Industry As a business owner in the mortgage industry, it can be challenging to stand out in a crowded market. However, Holly Walter, The Holly Walther Lending Team mortgage company, has found success by focusing on providing a personalized and educational experience for her

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The Nuts and Bolts of Starting a Podcast with Arlia Hoffman

Are you thinking about starting your own podcast but don’t know where to begin? Look no further! In this episode of the Encore Entrepreneur Podcast, podcast producer and coach Arlia Huffman shares her expert tips for starting a successful podcast. Passion is key: Arlia stresses the importance of being passionate about your topic and having

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