Podcast

149: Turning Prospecting into Gold with Wendy Weiss

Marketing and Messaging, Podcast, Sales /

In this episode, Lori introduces guest Wendy Weiss, founder of Salesology, who specializes in helping business owners improve their prospecting and appointment-setting skills. Wendy shares her three-step method for increasing qualified appointments and sales. She emphasizes the importance of warming up before reaching out to prospects, rehearsing to develop muscle memory, and performing with confidence. […]

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148: The Nuts and Bolts of Effective JV Relationships

Business Foundations, Podcast /

Lori discusses the benefits and considerations of joint venture (JV) partnerships in small businesses. She emphasizes the importance of clear roles, defining how expenses and profits will be divided, and aligning goals and objectives. Lori advises regular communication, transparency, and having a dispute resolution plan in place. She highlights the advantages of sharing expertise and

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147: Utilizing the Power of JV with Marie Mack

Business Building and Scaling, Podcast /

In this podcast episode, Lori and Marie Mack discuss the importance of strategic partnerships and joint ventures in business. They share their experiences at networking events and emphasize the value of building relationships and connections. Marie explains the concept of strategic partnerships and highlights the benefits of complementary services. They address the question of whether

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146: Networking with Purpose – Adam Connors Journey and Strategies for Nurturing Your Network

Encore Stories, Podcast /

In this edition of Encore Stories,  Lori’s guest is Adam Connors. Adam is the founder of NetworkWise, and they talk about the importance of building strong relationships and networking. Adam shares his entrepreneurial journey and emphasizes the value of genuine connections and his pay-it-forward mentality. They discuss the concept of a “karmic boomerang” and the

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145: Growing Your Podcast Audience

Marketing and Messaging, Podcast, Social Media /

In this podcast episode, Lori shares valuable strategies for building a bigger audience for your podcast. She emphasizes the importance of collaborating with other podcasters, repurposing content, leveraging email marketing, attending conferences and networking events, seeking media coverage, and optimizing your podcast for SEO. Lori also suggests utilizing social media platforms, running contests or giveaways,

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144: Podcast Secrets to Attract More Listeners with Kay Suthar

Marketing and Messaging, Podcast, Social Media /

Lori introduces Kay Suthar, a podcast producer from London. They discuss the value of podcasting for business owners and the benefits of being a guest on podcasts. Kay shares her personal experience as a guest and emphasizes the importance of authenticity. They also discuss tips for building an audience and promoting a podcast effectively. Kay

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142: Krista Inochovsky is List Building “By Design”

List Building, Podcast /

Today, Lori interviews Krista Inochovsky about the concept of list building and visibility messaging in the entrepreneurial and online expert industry. Krista explains that the Infinite List is the number one list building community on the planet, offering a unique combination of coaching, training, and a supportive community. They discuss the benefits of being a

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141: Unraveling the Missteps in Your Business Strategy

Business Building and Scaling, Podcast /

In this podcast episode, Lori discusses the difference between strategies and tactics and the importance of clear goals and communication in implementing strategies. She explores potential reasons why strategies may not work, such as a lack of clear vision or poor implementation. Lori emphasizes the need for clear expectations and key performance indicators to measure

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140: Using Your CAR to Drive Your Business Success with Juliette Bastian

Business Building and Scaling, Podcast /

In this episode, the Lori welcomes Juliet Bastian, founder of Strategy Works Consulting. They share a funny story about how they initially met and discovered they had a mutual friend. Juliet explains her work in helping individuals and organizations move towards their goals using her proprietary framework called CAR. They discuss the importance of connecting

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