Podcast

166: Top 10 Ways to Sell Without Being Sleazy

Business Building and Scaling, Podcast, Sales /

In this episode, Lori discusses ethical selling strategies. She emphasizes the importance of building genuine relationships, understanding clients’ needs, and offering value before making a sale. Lori also highlights the significance of transparency, respecting boundaries, and regularly asking for feedback. She stresses the need to tailor your approach to each client, understanding their unique needs […]

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165: Susan Trumpler and Attracting Profitable Clients Online

Business Building and Scaling, Podcast, Sales /

Lori hosts Susan Trumpler, a seasoned sales and marketing coach. Susan shares her insights on sales, aiming to help women entrepreneurs overcome the negative perception of sales. She emphasizes the importance of authenticity, offering valuable service, and addressing clients’ problems. Susan also discusses the three key factors in influencing someone to do business: understanding the

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164: Identifying Your Company Culture

Business Building and Scaling, Podcast /

Can a small business have a corporate culture and does it need one? Yes! In this episode Lori  explores the difference and connection between company culture and brand. Company culture, defined as the internal environment, impacts employee morale and productivity, while the brand is the business’s external perception. Lori emphasizes the importance of both in

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163: Business Basics to Build On with Sheretha Gordon

Business Building and Scaling, Podcast /

Lori welcomes her guest Sheretha Gordon, owner of Strategic Steps Consulting. Sheretha discusses how her company assists businesses in transforming their visions into reality by providing a strong foundation, including legal requirements, business operations, HR, and administration. She emphasizes the importance of research for new businesses and the need to delegate tasks to maintain work-life

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162: It’s Never to Late to Go For Your Dream with Nancy Volpe Berringer

Encore Stories, Podcast /

This episode of The Encore Stories series features an interview with fashion designer Nancy Volpe Beringer, who started her award winning fashion design business later in life.  Lori provides some background information on the podcast and why this episode is so special to her and some of the history behind the episode. Nancy then shares

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161: Unlocking PR. How to Make Your Business Stand Out

Business Building and Scaling, Marketing and Messaging, Podcast /

In this episode Lori discusses the importance of public relations (PR) for small businesses. She suggests cost-effective PR strategies such as appearing on podcasts, creating press releases, and offering expert commentary. Lori also emphasizes the role of social media in increasing business visibility, attracting influencers, and generating user content. She advises against purchasing awards, instead

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160: The Power of PR in Your Business with Jill Lubin

Business Building and Scaling, Marketing and Messaging, Podcast /

Ready to learn about PR? Today Lori chats with public relations expert, Jill Lublin. They discuss the evolution of PR, the importance of visibility, and strategies for new entrepreneurs to build their presence. Jill shares her formula for crafting compelling messages and emphasizes the need to focus on problem-solving rather than selling. They also discuss

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159: Bold and Bodacious Ways to Amplify Your Business

Business Building and Scaling, Mindset and Energy, Podcast /

In this fun episode, Lori discusses the importance of being “bodacious” in business. She encourages entrepreneurs to learn from their failures, create unique customer experiences, and establish themselves as thought leaders. Lori also suggests offering outrageous guarantees, using gamification to incentivize clients, and partnering with unusual collaborators. She cites examples of successful businesses and campaigns,

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158: Being Bodacious in Your Business with Jannette Anderson

Business Building and Scaling, Mindset and Energy, Podcast /

In this Bold and Bodacious episode Lori talks with business startup and turnaround expert, Jannette Anderson. They discuss the importance of understanding one’s purpose and the role it plays in personal and business growth. Jannette emphasizes the significance of a ‘genesis story’ in differentiating oneself and connecting with clients. They also explore the concept of

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157: Organically Building Relationships

Marketing and Messaging, Podcast /

In this episode Lori emphasizes the importance of building organic relationships for business growth. She shares her experiences with two mastermind groups that have helped her form strong relationships and future collaborations. Lori advises entrepreneurs to attend live events for meaningful connections and learning experiences. She also suggests engaging genuinely with customers and leveraging social

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