In today’s episode, Lori hosts Ely Delaney from Rockstar Follow Up and the Meet Cool People podcast, who shares his expertise in email marketing and relationship building for knowledge experts. Lori and Ely talk about the importance of adding value through content and suggest an 80/20 rule for value versus promotional material in emails. Ely […]
181: The Follow Up Rockstar: Making Networking Fun and Effective Read More »
In today’s episode, Lori explores the intricacies of launching an online business. She delves into the benefits like flexible hours and global reach. And the downsides, such as stiff competition and security concerns. This episode is rich with advice, from targeting the right audience to the necessity of a polished website and savvy social media
180: Is starting an online business right for you? Read More »
In this episode of “The Encore Entrepreneur,” Lori interviews Lori Kennedy, an entrepreneur with a background in personal training and nutrition, who shares her journey of transitioning from in-person services to an online business. Lori Kennedy discusses the challenges she faced, particularly as a single mother, and the limitations of a service-based business model. She
179: Lori Kennedy – From Zero to Clients – Building an Online Business Read More »
Today Encore Stories welcomes Christine McIver from the Inspired Choices Network. Christine shares her journey from working in human resources to running a multimedia company, including live radio shows, podcasts, TV shows, and book publishing. She discusses her unique approach to business, treating it as a partner and seeking its guidance in decision-making. Christine also
178: When Your Business Speaks, Do You Listen with Christine McIver Read More »
Lori discusses the significance of Instagram for business owners with insights from the previous episode’s guest Instagram expert Ruthie Gray. Lori explores Instagram’s visual appeal, its demographic reach, particularly among 18-34-year-olds, and the influence of Instagram influencers. She also covers the challenges of maintaining an authentic presence while navigating the platform’s algorithms and the importance
In today’s episode, Lori interviews Ruthie Gray, the owner of Authentic Online Marketing, about Instagram strategies for digital marketing. They discuss overcoming technical issues and dive into Ruthie’s background and her focus on coaching Christian creatives and entrepreneurs over 50. The conversation covers Instagram basics, the importance of authenticity, and the use of tools like
176: Enhancing Your Instagram Presence with Ruthie Gray Read More »
In today’s episode, Lori explores the concept of micro content and its repurposing in marketing. She explains that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video micro content and strategies for repurposing it into various formats such as blog posts, social media updates, books,
175: Mastering Micro Content: The Key to Captivating Your Audience Read More »
In today’s episode of “The Encore Entrepreneur,” Lori is joined by Tim Cahill and Jared Adams of MesmerEyes Media. They explore the concept of micro content and its repurposing in marketing. Tim and Jared explain that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video
Today Lori explores the concept of social proof and its crucial role in business and online presence. She explains how social proof influences consumer behavior, with examples like crowded restaurants or popular social media accounts. She covers various types of social proof, such as testimonials and endorsements, and advises you on how to use them
173: The Social Proof Effect: How It Shapes Your Prospect’s Choices Read More »
In today’s episode, Lori and Tricia Molloy discuss the importance of testimonials for businesses. They explore the difference between personal testimonials and online reviews, and share strategies for obtaining effective testimonials. Tricia, a marketing expert, explains her role in writing testimonials for clients and helping them post it on various platforms. They also discuss the
172: Testimonials: The Secret Sauce to Business Success with Tricia Molloy Read More »
