In this episode of “The Encore Entrepreneur,” Lori talks about the benefits of writing a book for professionals looking to establish credibility and authority in their field. The episode covers how a book can be used for lead generation, speaking opportunities, and creating new revenue streams. Lori offers advice on finding inspiration for book content […]
184: Showcasing Your Business With a Book Read More »
Today, Lori welcomes Lynda Sunshine West, a book publisher specializing in collaborative books. They discuss Lynda’s journey from participating in a collaboration book to becoming a successful publisher. Lynda shares her story of overcoming fears, including her “Year of Fears” challenge and her transition from not being a reader or writer to publishing international bestsellers.
183: Impactful Collaboration with Publisher Lynda Sunshine West Read More »
In this today’s episode, Lori explores effective follow-up strategies, emphasizing the importance of personalization beyond email. She advocates for the use of video messages, handwritten notes, and thoughtful gifts to make clients feel special. Lori also suggests inviting clients to webinars and interacting on social media. She cautions against overbearing follow-ups, like daily calls or
182: Going Beyond Email, Revolutionizing Your Follow Up Read More »
In today’s episode, Lori hosts Ely Delaney from Rockstar Follow Up and the Meet Cool People podcast, who shares his expertise in email marketing and relationship building for knowledge experts. Lori and Ely talk about the importance of adding value through content and suggest an 80/20 rule for value versus promotional material in emails. Ely
181: The Follow Up Rockstar: Making Networking Fun and Effective Read More »
In today’s episode, Lori explores the intricacies of launching an online business. She delves into the benefits like flexible hours and global reach. And the downsides, such as stiff competition and security concerns. This episode is rich with advice, from targeting the right audience to the necessity of a polished website and savvy social media
180: Is starting an online business right for you? Read More »
In this episode of “The Encore Entrepreneur,” Lori interviews Lori Kennedy, an entrepreneur with a background in personal training and nutrition, who shares her journey of transitioning from in-person services to an online business. Lori Kennedy discusses the challenges she faced, particularly as a single mother, and the limitations of a service-based business model. She
179: Lori Kennedy – From Zero to Clients – Building an Online Business Read More »
Today Encore Stories welcomes Christine McIver from the Inspired Choices Network. Christine shares her journey from working in human resources to running a multimedia company, including live radio shows, podcasts, TV shows, and book publishing. She discusses her unique approach to business, treating it as a partner and seeking its guidance in decision-making. Christine also
178: When Your Business Speaks, Do You Listen with Christine McIver Read More »
Lori discusses the significance of Instagram for business owners with insights from the previous episode’s guest Instagram expert Ruthie Gray. Lori explores Instagram’s visual appeal, its demographic reach, particularly among 18-34-year-olds, and the influence of Instagram influencers. She also covers the challenges of maintaining an authentic presence while navigating the platform’s algorithms and the importance
In today’s episode, Lori interviews Ruthie Gray, the owner of Authentic Online Marketing, about Instagram strategies for digital marketing. They discuss overcoming technical issues and dive into Ruthie’s background and her focus on coaching Christian creatives and entrepreneurs over 50. The conversation covers Instagram basics, the importance of authenticity, and the use of tools like
176: Enhancing Your Instagram Presence with Ruthie Gray Read More »
In today’s episode, Lori explores the concept of micro content and its repurposing in marketing. She explains that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video micro content and strategies for repurposing it into various formats such as blog posts, social media updates, books,
175: Mastering Micro Content: The Key to Captivating Your Audience Read More »
