Podcast

137: Kim Parkinson’s Podcast Secrets to Finding Your Ideal Client With Your Podcast

Business Building and Scaling, Marketing and Messaging, Podcast, Social Media /

In this episode, Lori introduces Kim Parkinson, owner of KP Creative Media. They discuss the use of YouTube for podcasting and how it can help elevate and grow a podcast channel. Kim explains that YouTube’s algorithms support podcast content and suggests posting the podcast on YouTube with a static image if the host doesn’t want […]

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136: Pivoting and Swiveling – the New Way to Look at Your Business

Business Foundations, Podcast /

Have you ever heard of pivoting and swiveling in business strategy? In this podcast, the speakers discuss the difference between these two concepts and how businesses adapted during the COVID-19 pandemic. The most valuable lesson from this episode is that businesses should carefully evaluate their options and consider all factors before making a decision to

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135: The Beauty of the Midlife Swivel with Pat Fenner

Business Building and Scaling, Podcast /

In this podcast episode, host Lori interviews Pat Fenner, a podcast producer and founder of Eagle’s Wings Services. They discuss Pat’s journey of self-teaching and starting her podcast production business. Pat shares the various tasks involved in podcast production and encourages clients to have guests on their shows. They also talk about Pat’s pivot from

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134: Story Innovations – Using the Latest and Greatest to Enhance Your Storytelling

Business Building and Scaling, Marketing and Messaging, Podcast /

Have you ever considered using storytelling to enhance your business? In this podcast, the speakers discuss innovative ways to use storytelling in business, including augmented reality, micro-stories on social media, interactive storytelling, and chatbots. But the most valuable lesson is that storytelling can be used in emails to create a story arc that spans multiple

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133: Re-Writing Your Life (and Business) With Stories with Francesca Peppiatt

Business Building and Scaling, Marketing and Messaging, Podcast /

In this podcast episode, Lori interviews guest Francesca Peppiatt about the power of storytelling in business. They discuss techniques for uncovering and sharing personal stories, such as journaling prompts and focusing on specific details. Francesca emphasizes the importance of humor and relatability in storytelling, as well as the need to make stories relevant and engaging

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132: Systems and Processes – Oh My!

Business Building and Scaling, Podcast, Systems and Processes /

Do you struggle with implementing and maintaining systems and processes in your business? You’re not alone. In this podcast episode, the speaker shares valuable insights on the importance of having systems, processes, procedures, and strategies in place for businesses. They discuss the differences between these terms and provide practical examples of how to implement them

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131: The Beauty of Automation and How It Can Exponentially Expand Your Business with Crystal Springer

Business Building and Scaling, Podcast, Systems and Processes /

In this podcast episode, Lori Lyons welcomes Crystal Springer, a systems and process expert, to discuss the importance of leveraging tools and expertise to optimize business processes. They emphasize the benefits of using tools like calendars and forms to streamline tasks and gather information from clients. Crystal shares her expertise in customizing and tailoring tools

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130: The Entitlement of Ageism with Catharine O’Leary

Encore Stories, Podcast /

Are you an older entrepreneur struggling to find your place in the corporate world? Do you feel like your age and experience are working against you? In this episode of the Encore Entrepreneur Podcast, Catharine O’Leary, founder of the Ideal Client Academy, shares her personal experience of being made redundant at the age of 50

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129: The Spiritual Decision – Is Being A Spiritual Business For You?

Mindset and Energy, Podcast, Sales /

Have you ever considered incorporating spirituality into your business? In this episode of “The Encore Entrepreneur” podcast, Lori explores the relationship between spirituality and religion in the context of business. She talks about the differences between the two and how they can coexist, as well as the potential conflicts that may arise. The most valuable

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128: The Spiritual Side of Selling with Jess Reidell

Mindset and Energy, Podcast, Sales /

In this episode, Lori and Jess Reidell discuss the importance of trusting one’s intuition and the pushback that can come from others when it comes to following one’s own instincts. Jess emphasizes the significance of personal sovereignty and listening to one’s inner voice. They also talk about the difference between fear and intuition, the importance

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