THE MIDLIFE BUSINESS ACADEMY PODCAST
Business Strategies for Purposeful Growth for the Typewriter Generation!

THE MIDLIFE BUSINESS ACADEMY
Business Strategies for Purposeful Growth for the Typewriter Generation
Welcome to the Podcast!
You’re not starting from scratch — you’re starting from experience. And now it’s time to build a business that actually fits your life.
If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy.
You’re in the right place if you’ve ever asked:
- How do I grow a business that fits my life in midlife?
- What stage of the client journey am I missing in my marketing?
- How do I get more aligned, long-term clients without hustling harder?
- How can I simplify and streamline instead of constantly starting over?
- What should my website or lead magnet actually be doing for me?
- Am I charging for tasks or for transformation?
- How do I use my energy, not just effort, to attract the right clients?
- What does it mean to run a business that supports your SOUL?
Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you’ll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife.
You're in the Right Place! Enjoy the Show!

113: Creating Your Dream Business
Creating Your Dream Business: Tips from the Encore Entrepreneur Podcast

112: Having the Business of Your Dreams with Felicia Searcy
Unlocking Your Power Through Universal Law: A Guide to Building

111: Using Automation to Destress Your Business: Simple Ways to Add Automation to Your Process
Automation can be any number of “things” you add to

110: Melissa Stephens and Destressing Your Business
Automation and process and alchemy! How and why every business

109: Leadership Lessons: How to be a Successful Leader in Any Organization
Are you looking to improve your leadership skills? Lori is

108: The Power of Positive Interruption with Jane Bishop
Are you feeling burnt out from work or struggling to

107: From Burnout to Blissed Out – Living Your Best Life with Christy Nichol
Are you a successful business owner struggling with burnout, especially

106: The Secrets to “Buying Back Your Time”
Are you tired of feeling overwhelmed and stressed out all

105: The Beauty of Business Support with Essie Escobedo
Are you an entrepreneur struggling to balance all the tasks

104: Simplifying Sales Funnels: Tips and Insights for Entrepreneurs
Let's talk Sales Funnels. Sales funnels are a way to

103: Email Marketing Strategies for Building a Loyal Fan Base with Carolyn Choate
Are you a business owner struggling to attract and convert

102: Encore Stories: Running a Business As a Full Time Caregiver with Jane Bishop
Have you ever felt like you needed to pivot in

101: Encore Stories: The Power of a Mastermind!
The Power of a Mastermind Group for Personal and Professional


99: Creating Great Customer Experiences
Why Good Customer Experience Matters More Than Ever for Businesses

98: Experiencing a Great Customer Experience with Holly Walther
5 Strategies for Creating a Positive Customer Experience in the

97: So You Want to Start a Podcast?
What do you need to consider before starting a podcast

96: The Nuts and Bolts of Starting a Podcast with Arlia Hoffman
Are you thinking about starting your own podcast but don't

95: Differientiating Your Business
“Stand Out in a Crowded Marketplace: Differentiating Your Business” Are

94: The Secret to Differentiating – How it Can Make Your Business Stand Out
**5 Tips for Standing Out in a Competitive Industry** Are


92: Decluttering Your Brain with Kitti Andrews
In this episode Lori and her guest Kitti Andrews talk


90: What is your S.A.L.E.S. Genius with Cheryl Burget.
Our guest this week – Cheryl Burgett – is on