In this episode, Lori delves into the various types of business books, from educational resources filled with actionable content to inspirational memoirs that narrate personal journeys of success and struggle. She shares valuable insights into the decision-making process behind choosing the right type of book to meet your business goals, whether it’s to educate, inspire, […]
198: Mastering Your Business Growth with a Book Read More »
In this episode of The Encore Entrepreneur Podcast, Lori welcomes Anita Henderson, an author coach and book publishing strategist. Anita shares her wisdom on the impact of writing business books to bolster professional visibility. They explore various types of business books, including memoirs and instructional guides, and discuss Anita’s own journey as detailed in her
197: Memoirs and More: Building Your Business with a Book with Anita Henderson Read More »
In this episode of the Encore Entrepreneur podcast, Lori delves into the realm of podcasting, offering valuable insights on starting and growing a successful podcast. She discusses the importance of podcasts for networking and self-promotion, the simplicity of setting one up, and the potential for monetization. Lori shares her personal podcasting setup and costs, emphasizing
196: How Podcasting Can Transform Your Business Branding Read More »
In this episode, Lori interviews Sheryl Plouffe from IconMaker. Sheryl shares her expertise on building a seven-figure business and the concept of risk reversal, where fees are tied to client results. They discuss the challenges of client engagement in coaching and the benefits of a high-ticket model. Cheryl emphasizes the power of podcasting for relationship
195: How to Build a Seven-Figure Business with Sheryl Plouffe of IconMaker Read More »
In this episode, Lori emphasizes the crucial role of pinpointing and comprehending the ideal client for business success. She touches on the need for precise marketing and understanding client demographics and psychographics. The concept of the reticular activating system, is introduced, suggesting its use in attracting the ideal client. Lori advises listeners to define their
194: Just Who Is Your Ideal Client? Read More »
In this episode of the Encore Entrepreneur Podcast, Lori talks with Betty Emrey, a marketing writer, about the critical role of messaging in marketing and branding. They explore the importance of understanding the target audience to create resonant brand messages. Betty shares her method of interviewing clients to capture the essence of their business for
193: Is Your Message Working For You or Against You with Betty Emrey Read More »
In this Encore Stories edition of the Encore Entrepreneur Podcast, Lori welcomes Anjel Hartwell, a consultant, author, speaker, and podcast host with a remarkable journey. They reminisce about their meeting at the New Media Summit and the pivotal moment before the COVID-19 shutdown. Anjel credits her spiritual awakening for her transformation from a real estate
In today’s episode of “Encore Entrepreneur,” Lori discusses the value of masterminds in business growth, drawing from Napoleon Hill’s concept of coordinated effort among peers. Lori explains how masterminds offer a platform for collective knowledge, skill-sharing, and networking, emphasizing the importance of choosing the right group that aligns with one’s business objectives. Sharing personal experiences,
191: Are Masterminds the Secret To Business Success? Read More »
In today’s episode, Lori introduces Jay Fairbrother, a seasoned expert in masterminds with 25 years of experience. They delve into the intricacies of mastermind groups, discussing their exclusive and collaborative nature, which can significantly elevate their perceived value. Jay explains how masterminds can be leveraged by those with access to industry leaders, and he shares
190: Mastering Masterminds to Build Your Business with Jay Fairbrother Read More »
In this episode, Lori explores the benefits and strategies for becoming a TEDx speaker, following up on insights from TEDx coach Erin Lomen-Jeck. Lori covers the credibility, visibility, and networking opportunities that come with giving a TEDx talk, as well as its potential to boost your personal brand and act as a marketing tool. Lori
189: Effective Strategies for Becoming a TEDx Speaker Read More »
