The Encore Entrepreneur

170: From Noise to Connection with Susan Finn – Email Marketing Expert

Marketing and Messaging, Podcast, Social Media /

In this episode, Lori interviews digital marketing expert Susan Finn. They discuss the importance of email marketing, creating compelling content, and rising above the noise in social media. Susan shares her expertise on how to connect with audiences in a more intimate way, the importance of consistency and generosity, and how to differentiate between good […]

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169: Navigating Grief and Unleashing Your Resilience with Dr. Debra Walters

Encore Stories, Podcast /

In this edition of Encore Stories, Lori interviews Dr. Debra Walters, of Dr. Deb Ministries. They discuss the multifaceted nature of grief, which can stem from various life events, not just death. Dr. Walters shares her personal journey, including her struggles with rejection from the church due to her sexuality, and how she channeled her

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168: Is a Group Program Right For You?

Business Building and Scaling, Mindset and Energy, Podcast /

In this episode Lori revisits the topic of group coaching programs from her conversation with her Christie Ruffino. Lori reminds the listeners of the importance of community, group dynamics, and feedback in group programs. Lori also shares insights on the structure, duration, and curriculum of successful programs, emphasizing the need for interactivity and engagement. She

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167: Scaling With Group Coaching Programs with Christie Ruffino

Business Building and Scaling, Mindset and Energy, Podcast /

In today’s episode, Lori and Christy Ruffino discuss the power of online connections and the potential of group coaching. Christy, a business strategy coach, shares her insights on scaling a coaching business, overcoming imposter syndrome, and the importance of aligning business with purpose. Christy also shares her experience of writing signature books and the benefits

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166: Top 10 Ways to Sell Without Being Sleazy

Business Building and Scaling, Podcast, Sales /

In this episode, Lori discusses ethical selling strategies. She emphasizes the importance of building genuine relationships, understanding clients’ needs, and offering value before making a sale. Lori also highlights the significance of transparency, respecting boundaries, and regularly asking for feedback. She stresses the need to tailor your approach to each client, understanding their unique needs

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165: Susan Trumpler and Attracting Profitable Clients Online

Business Building and Scaling, Podcast, Sales /

Lori hosts Susan Trumpler, a seasoned sales and marketing coach. Susan shares her insights on sales, aiming to help women entrepreneurs overcome the negative perception of sales. She emphasizes the importance of authenticity, offering valuable service, and addressing clients’ problems. Susan also discusses the three key factors in influencing someone to do business: understanding the

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164: Identifying Your Company Culture

Business Building and Scaling, Podcast /

Can a small business have a corporate culture and does it need one? Yes! In this episode Lori  explores the difference and connection between company culture and brand. Company culture, defined as the internal environment, impacts employee morale and productivity, while the brand is the business’s external perception. Lori emphasizes the importance of both in

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163: Business Basics to Build On with Sheretha Gordon

Business Building and Scaling, Podcast /

Lori welcomes her guest Sheretha Gordon, owner of Strategic Steps Consulting. Sheretha discusses how her company assists businesses in transforming their visions into reality by providing a strong foundation, including legal requirements, business operations, HR, and administration. She emphasizes the importance of research for new businesses and the need to delegate tasks to maintain work-life

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162: It’s Never to Late to Go For Your Dream with Nancy Volpe Berringer

Encore Stories, Podcast /

This episode of The Encore Stories series features an interview with fashion designer Nancy Volpe Beringer, who started her award winning fashion design business later in life.  Lori provides some background information on the podcast and why this episode is so special to her and some of the history behind the episode. Nancy then shares

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161: Unlocking PR. How to Make Your Business Stand Out

Business Building and Scaling, Marketing and Messaging, Podcast /

In this episode Lori discusses the importance of public relations (PR) for small businesses. She suggests cost-effective PR strategies such as appearing on podcasts, creating press releases, and offering expert commentary. Lori also emphasizes the role of social media in increasing business visibility, attracting influencers, and generating user content. She advises against purchasing awards, instead

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