In today’s episode, Lori explores the intricacies of launching an online business. She delves into the benefits like flexible hours and global reach. And the downsides, such as stiff competition and security concerns. This episode is rich with advice, from targeting the right audience to the necessity of a polished website and savvy social media […]
180: Is starting an online business right for you? Read More »
In this episode of “The Encore Entrepreneur,” Lori interviews Lori Kennedy, an entrepreneur with a background in personal training and nutrition, who shares her journey of transitioning from in-person services to an online business. Lori Kennedy discusses the challenges she faced, particularly as a single mother, and the limitations of a service-based business model. She
179: Lori Kennedy – From Zero to Clients – Building an Online Business Read More »
Today Lori explores the concept of social proof and its crucial role in business and online presence. She explains how social proof influences consumer behavior, with examples like crowded restaurants or popular social media accounts. She covers various types of social proof, such as testimonials and endorsements, and advises you on how to use them
173: The Social Proof Effect: How It Shapes Your Prospect’s Choices Read More »
In today’s episode, Lori and Tricia Molloy discuss the importance of testimonials for businesses. They explore the difference between personal testimonials and online reviews, and share strategies for obtaining effective testimonials. Tricia, a marketing expert, explains her role in writing testimonials for clients and helping them post it on various platforms. They also discuss the
172: Testimonials: The Secret Sauce to Business Success with Tricia Molloy Read More »
In this episode Lori revisits the topic of group coaching programs from her conversation with her Christie Ruffino. Lori reminds the listeners of the importance of community, group dynamics, and feedback in group programs. Lori also shares insights on the structure, duration, and curriculum of successful programs, emphasizing the need for interactivity and engagement. She
168: Is a Group Program Right For You? Read More »
In today’s episode, Lori and Christy Ruffino discuss the power of online connections and the potential of group coaching. Christy, a business strategy coach, shares her insights on scaling a coaching business, overcoming imposter syndrome, and the importance of aligning business with purpose. Christy also shares her experience of writing signature books and the benefits
167: Scaling With Group Coaching Programs with Christie Ruffino Read More »
In this episode, Lori discusses ethical selling strategies. She emphasizes the importance of building genuine relationships, understanding clients’ needs, and offering value before making a sale. Lori also highlights the significance of transparency, respecting boundaries, and regularly asking for feedback. She stresses the need to tailor your approach to each client, understanding their unique needs
166: Top 10 Ways to Sell Without Being Sleazy Read More »
Lori hosts Susan Trumpler, a seasoned sales and marketing coach. Susan shares her insights on sales, aiming to help women entrepreneurs overcome the negative perception of sales. She emphasizes the importance of authenticity, offering valuable service, and addressing clients’ problems. Susan also discusses the three key factors in influencing someone to do business: understanding the
165: Susan Trumpler and Attracting Profitable Clients Online Read More »
Can a small business have a corporate culture and does it need one? Yes! In this episode Lori explores the difference and connection between company culture and brand. Company culture, defined as the internal environment, impacts employee morale and productivity, while the brand is the business’s external perception. Lori emphasizes the importance of both in
164: Identifying Your Company Culture Read More »
Lori welcomes her guest Sheretha Gordon, owner of Strategic Steps Consulting. Sheretha discusses how her company assists businesses in transforming their visions into reality by providing a strong foundation, including legal requirements, business operations, HR, and administration. She emphasizes the importance of research for new businesses and the need to delegate tasks to maintain work-life
163: Business Basics to Build On with Sheretha Gordon Read More »
