Business Building and Scaling

140: Using Your CAR to Drive Your Business Success with Juliette Bastian

Business Building and Scaling, Podcast /

In this episode, the Lori welcomes Juliet Bastian, founder of Strategy Works Consulting. They share a funny story about how they initially met and discovered they had a mutual friend. Juliet explains her work in helping individuals and organizations move towards their goals using her proprietary framework called CAR. They discuss the importance of connecting […]

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138: Repurposing Your Podcast Content

Business Building and Scaling, Marketing and Messaging, Podcast, Social Media /

Have you ever wondered how to get the most out of your podcast content? In this episode, Lori discusses the benefits of repurposing podcast content and how to do it effectively. Lori shares her experience as a podcaster and how she has learned the importance of repurposing content. She explains how she uses an AI

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137: Kim Parkinson’s Podcast Secrets to Finding Your Ideal Client With Your Podcast

Business Building and Scaling, Marketing and Messaging, Podcast, Social Media /

In this episode, Lori introduces Kim Parkinson, owner of KP Creative Media. They discuss the use of YouTube for podcasting and how it can help elevate and grow a podcast channel. Kim explains that YouTube’s algorithms support podcast content and suggests posting the podcast on YouTube with a static image if the host doesn’t want

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135: The Beauty of the Midlife Swivel with Pat Fenner

Business Building and Scaling, Podcast /

In this podcast episode, host Lori interviews Pat Fenner, a podcast producer and founder of Eagle’s Wings Services. They discuss Pat’s journey of self-teaching and starting her podcast production business. Pat shares the various tasks involved in podcast production and encourages clients to have guests on their shows. They also talk about Pat’s pivot from

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134: Story Innovations – Using the Latest and Greatest to Enhance Your Storytelling

Business Building and Scaling, Marketing and Messaging, Podcast /

Have you ever considered using storytelling to enhance your business? In this podcast, the speakers discuss innovative ways to use storytelling in business, including augmented reality, micro-stories on social media, interactive storytelling, and chatbots. But the most valuable lesson is that storytelling can be used in emails to create a story arc that spans multiple

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133: Re-Writing Your Life (and Business) With Stories with Francesca Peppiatt

Business Building and Scaling, Marketing and Messaging, Podcast /

In this podcast episode, Lori interviews guest Francesca Peppiatt about the power of storytelling in business. They discuss techniques for uncovering and sharing personal stories, such as journaling prompts and focusing on specific details. Francesca emphasizes the importance of humor and relatability in storytelling, as well as the need to make stories relevant and engaging

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132: Systems and Processes – Oh My!

Business Building and Scaling, Podcast, Systems and Processes /

Do you struggle with implementing and maintaining systems and processes in your business? You’re not alone. In this podcast episode, the speaker shares valuable insights on the importance of having systems, processes, procedures, and strategies in place for businesses. They discuss the differences between these terms and provide practical examples of how to implement them

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131: The Beauty of Automation and How It Can Exponentially Expand Your Business with Crystal Springer

Business Building and Scaling, Podcast, Systems and Processes /

In this podcast episode, Lori Lyons welcomes Crystal Springer, a systems and process expert, to discuss the importance of leveraging tools and expertise to optimize business processes. They emphasize the benefits of using tools like calendars and forms to streamline tasks and gather information from clients. Crystal shares her expertise in customizing and tailoring tools

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127: Building Your Branding Secret Weapon

Branding, Business Building and Scaling, Podcast /

Have you ever wondered how successful businesses create their unique brand identity? In this episode of “The Encore Entrepreneur,” Lori  introduces the concept of a character diamond, a framework used in branding to identify key traits of a person or company. The character diamond is a useful tool for developing a brand with dimension and

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126: Branding Secrets for Your New (Or Changing) Business with Stacey Ruth

Branding, Business Building and Scaling, Podcast /

In this podcast episode, Lori and Stacey Ruth discuss the importance of leadership skills, personal branding, and strategy in building a successful business brand. They emphasize the need for individuals to identify their personal values, goals, and voice to create a strong personal brand that aligns with their business goals. Stacey offers insights into the

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