**Content vs Copy: Understanding the Difference and Why it Matters** Are you confused about the difference between content and copy in marketing? You’re not alone. Lori Lyons, host of the Encore Entrepreneur Podcast, recently discussed this topic and provided some valuable insights. According to Lori, copy is designed to sell and persuade, while content is […]
30: Copy Verses Content – What Do I Need? Read More »
If you’re a small business owner looking to up your marketing game, you may have heard the terms “copy” and “content” thrown around. But what’s the difference? In a recent podcast episode, marketing expert Stephanie Gustafson breaks it down for us. Copy is short and to-the-point material that elicits a specific response, like an ad
29: Great Content Can Grow Your Business Read More »
Are you struggling to attract the right clients to your business? Have you considered the power of messaging? In the latest episode of the Encore Entrepreneur Podcast, the speaker emphasizes the importance of messaging in business and how it can attract or detract from clients. From Dove positioning itself as a guide to Apple portraying
11: What does your business say? Read More »
“Creating a Clear and Compelling Message for Your Dream Clients: Lessons from a Business Coach” In today’s competitive business world, it’s more important than ever to have a clear and compelling message that resonates with your dream clients. But how do you create such a message? In a recent episode of Make Your Marketing Simple
10: The Marketing Message and How to Make it Work For Your Business Read More »
Why Video is Worth a Million Words for Your Business In today’s digital age, video has become an essential tool for promoting businesses. Whether you are a small business owner or an entrepreneur, video can help you show your personality and branding to potential customers. On a recent podcast episode, a guest speaker shared some
03: The Why’s and How’s of YouTube for the Small Business Owner That Hates Video! Read More »
Are you struggling to build your business? Have you considered using YouTube as a tool to attract your ideal clients? In a recent episode of the Encore Entrepreneur Podcast, pain specialist Sharon Smith shared her journey of using YouTube to grow her business. With over 5,200 subscribers and a quarter of a million views, Sharon’s
02: Using YouTube to Build Your Business with Sharon Smith Read More »
5 Marketing Tips for Encore Entrepreneurs Are you an encore entrepreneur looking to grow your business? Lori Lyons, the host of the Encore Entrepreneur podcast, has got you covered! She shares her personal journey of starting her own business, closing it down, and then becoming a website builder and marketer. Here are 5 marketing tips
