Marketing and Messaging

42: Are memberships everything they are cracked up to be? Maybe…maybe not.

Marketing and Messaging, Podcast /

**5 Tips for Building a Successful Membership Program for Your Business** Are you considering starting a membership program for your business? In this week’s episode of the Encore Entrepreneur podcast, the speaker shares valuable insights on the benefits and drawbacks of having a membership program. Here are five tips for building a successful membership program […]

42: Are memberships everything they are cracked up to be? Maybe…maybe not. Read More »

41: The Good and the Ugly of Memberships with Jack Perez of KuelLife

Marketing and Messaging, Podcast /

**Why Joining a Membership Program Can be a Game-Changer for Women Entrepreneurs** Are you a woman entrepreneur looking for resources and support to navigate life transitions and grow your business? Look no further than Cool Life, a digital platform founded by Jack Perez that offers a wealth of information and services tailored to women in

41: The Good and the Ugly of Memberships with Jack Perez of KuelLife Read More »

36: Why Having a Point of View is Important to Your Business

Marketing and Messaging, Podcast /

How Having a Point of View Can Transform Your Business and Personal Life Are you struggling to stand out in your business or personal life? Do you feel like you’re just blending in with everyone else? Lori Lyons, host of the Encore Entrepreneur Podcast, has a solution for you: establish a point of view. But

36: Why Having a Point of View is Important to Your Business Read More »

35: Stepping into the Red Circle of TEDx with Maija-Liisa Adams

Marketing and Messaging, Podcast, Social Media /

**Why Every Business Owner Should Consider Giving a TEDx Talk** If you’re a business owner looking to establish credibility and gain exposure, giving a TEDx talk might be just the thing for you. In a recent podcast, expert coach Maija- Liisa Adams explains that TEDx talks are a powerful tool for entrepreneurs to share their

35: Stepping into the Red Circle of TEDx with Maija-Liisa Adams Read More »

30: Copy Verses Content – What Do I Need?

Marketing and Messaging, Podcast, Social Media /

**Content vs Copy: Understanding the Difference and Why it Matters** Are you confused about the difference between content and copy in marketing? You’re not alone. Lori Lyons, host of the Encore Entrepreneur Podcast, recently discussed this topic and provided some valuable insights. According to Lori, copy is designed to sell and persuade, while content is

30: Copy Verses Content – What Do I Need? Read More »

29: Great Content Can Grow Your Business

Marketing and Messaging, Podcast, Social Media /

If you’re a small business owner looking to up your marketing game, you may have heard the terms “copy” and “content” thrown around. But what’s the difference? In a recent podcast episode, marketing expert Stephanie Gustafson breaks it down for us. Copy is short and to-the-point material that elicits a specific response, like an ad

29: Great Content Can Grow Your Business Read More »

10: The Marketing Message and How to Make it Work For Your Business

Marketing and Messaging, Podcast, Social Media /

“Creating a Clear and Compelling Message for Your Dream Clients: Lessons from a Business Coach” In today’s competitive business world, it’s more important than ever to have a clear and compelling message that resonates with your dream clients. But how do you create such a message? In a recent episode of Make Your Marketing Simple

10: The Marketing Message and How to Make it Work For Your Business Read More »

03: The Why’s and How’s of YouTube for the Small Business Owner That Hates Video!

Marketing and Messaging, Podcast, Social Media /

Why Video is Worth a Million Words for Your Business In today’s digital age, video has become an essential tool for promoting businesses. Whether you are a small business owner or an entrepreneur, video can help you show your personality and branding to potential customers. On a recent podcast episode, a guest speaker shared some

03: The Why’s and How’s of YouTube for the Small Business Owner That Hates Video! Read More »

02: Using YouTube to Build Your Business with Sharon Smith

Marketing and Messaging, Podcast, Social Media /

Are you struggling to build your business? Have you considered using YouTube as a tool to attract your ideal clients? In a recent episode of the Encore Entrepreneur Podcast, pain specialist Sharon Smith shared her journey of using YouTube to grow her business. With over 5,200 subscribers and a quarter of a million views, Sharon’s

02: Using YouTube to Build Your Business with Sharon Smith Read More »