Social Media

246: The Best Strategies to Supercharge Your LinkedIn Presence!

Podcast, Social Media /

In this episode of “The Encore Entrepreneur,” Lori Lyons shares unique strategies for maximizing LinkedIn’s potential for business growth. Building on insights from LinkedIn expert Rachel Simon, Lori offers over ten tips, including leveraging native video, creating custom URLs, utilizing built-in analytics, and engaging in LinkedIn groups. She emphasizes the importance of personal connections, optimizing […]

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245: LinkedIn is Not a Scary Place to Grow Your Business with Rachel Simon

Podcast, Social Media /

In this episode of “The Encore Entrepreneur,” Lori’s guest is Rachel Simon, founder of Connect the Dots Digital. They explore LinkedIn optimization for small business owners and solopreneurs. Rachel shares her expertise on enhancing LinkedIn profiles, emphasizing the importance of personal profiles, effective headlines, and company pages. She addresses common challenges like time constraints and

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196: How Podcasting Can Transform Your Business Branding

Podcast, Social Media, Visibility /

In this episode of the Encore Entrepreneur podcast, Lori delves into the realm of podcasting, offering valuable insights on starting and growing a successful podcast. She discusses the importance of podcasts for networking and self-promotion, the simplicity of setting one up, and the potential for monetization. Lori shares her personal podcasting setup and costs, emphasizing

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177: Insta-Success: How to Make Your Business Shine on Instagram (Without Losing Your Mind)

Podcast, Social Media /

Lori discusses the significance of Instagram for business owners with insights from the previous episode’s guest Instagram expert Ruthie Gray. Lori explores Instagram’s visual appeal, its demographic reach, particularly among 18-34-year-olds, and the influence of Instagram influencers. She also covers the challenges of maintaining an authentic presence while navigating the platform’s algorithms and the importance

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176: Enhancing Your Instagram Presence with Ruthie Gray

Podcast, Social Media /

In today’s episode, Lori interviews Ruthie Gray, the owner of Authentic Online Marketing, about Instagram strategies for digital marketing. They discuss overcoming technical issues and dive into Ruthie’s background and her focus on coaching Christian creatives and entrepreneurs over 50. The conversation covers Instagram basics, the importance of authenticity, and the use of tools like

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175: Mastering Micro Content: The Key to Captivating Your Audience

Marketing and Messaging, Podcast, Social Media /

In today’s episode, Lori explores the concept of micro content and its repurposing in marketing. She explains that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video micro content and strategies for repurposing it into various formats such as blog posts, social media updates, books,

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174: Tim Cahill and Jared Adams – How Micro Content Can Transform Your Marketing Strategy

Marketing and Messaging, Podcast, Social Media /

In today’s episode of “The Encore Entrepreneur,” Lori is joined by Tim Cahill and Jared Adams of MesmerEyes Media. They explore the concept of micro content and its repurposing in marketing. Tim and Jared explain that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video

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171: Glamour Do’s and Don’ts of Email Lists

Marketing and Messaging, Podcast, Social Media /

In this episode, Lori explores the pivotal role of email marketing in business growth. Lori is an advocate for personal engagement with customers through quality content and personalized emails. Key strategies include offering incentives for sign-ups, segmenting lists for targeted communication, and ensuring mobile optimization. Lori also underscores the necessity of legal compliance with privacy

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170: From Noise to Connection with Susan Finn – Email Marketing Expert

Marketing and Messaging, Podcast, Social Media /

In this episode, Lori interviews digital marketing expert Susan Finn. They discuss the importance of email marketing, creating compelling content, and rising above the noise in social media. Susan shares her expertise on how to connect with audiences in a more intimate way, the importance of consistency and generosity, and how to differentiate between good

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145: Growing Your Podcast Audience

Marketing and Messaging, Podcast, Social Media /

In this podcast episode, Lori shares valuable strategies for building a bigger audience for your podcast. She emphasizes the importance of collaborating with other podcasters, repurposing content, leveraging email marketing, attending conferences and networking events, seeking media coverage, and optimizing your podcast for SEO. Lori also suggests utilizing social media platforms, running contests or giveaways,

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