The Encore Entrepreneur

178: When Your Business Speaks, Do You Listen with Christine McIver

Encore Stories, Podcast /

Today Encore Stories welcomes Christine McIver from the Inspired Choices Network. Christine shares her journey from working in human resources to running a multimedia company, including live radio shows, podcasts, TV shows, and book publishing. She discusses her unique approach to business, treating it as a partner and seeking its guidance in decision-making. Christine also […]

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177: Insta-Success: How to Make Your Business Shine on Instagram (Without Losing Your Mind)

Podcast, Social Media /

Lori discusses the significance of Instagram for business owners with insights from the previous episode’s guest Instagram expert Ruthie Gray. Lori explores Instagram’s visual appeal, its demographic reach, particularly among 18-34-year-olds, and the influence of Instagram influencers. She also covers the challenges of maintaining an authentic presence while navigating the platform’s algorithms and the importance

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176: Enhancing Your Instagram Presence with Ruthie Gray

Podcast, Social Media /

In today’s episode, Lori interviews Ruthie Gray, the owner of Authentic Online Marketing, about Instagram strategies for digital marketing. They discuss overcoming technical issues and dive into Ruthie’s background and her focus on coaching Christian creatives and entrepreneurs over 50. The conversation covers Instagram basics, the importance of authenticity, and the use of tools like

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175: Mastering Micro Content: The Key to Captivating Your Audience

Marketing and Messaging, Podcast, Social Media /

In today’s episode, Lori explores the concept of micro content and its repurposing in marketing. She explains that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video micro content and strategies for repurposing it into various formats such as blog posts, social media updates, books,

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174: Tim Cahill and Jared Adams – How Micro Content Can Transform Your Marketing Strategy

Marketing and Messaging, Podcast, Social Media /

In today’s episode of “The Encore Entrepreneur,” Lori is joined by Tim Cahill and Jared Adams of MesmerEyes Media. They explore the concept of micro content and its repurposing in marketing. Tim and Jared explain that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video

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173: The Social Proof Effect: How It Shapes Your Prospect’s Choices

Business Building and Scaling, Marketing and Messaging, Podcast /

Today Lori explores the concept of social proof and its crucial role in business and online presence. She explains how social proof influences consumer behavior, with examples like crowded restaurants or popular social media accounts. She covers various types of social proof, such as testimonials and endorsements, and advises you on how to use them

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172: Testimonials: The Secret Sauce to Business Success with Tricia Molloy

Business Building and Scaling, Marketing and Messaging, Podcast /

In today’s episode, Lori and Tricia Molloy discuss the importance of testimonials for businesses. They explore the difference between personal testimonials and online reviews, and share strategies for obtaining effective testimonials. Tricia, a marketing expert, explains her role in writing testimonials for clients and helping them post it on various platforms. They also discuss the

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171: Glamour Do’s and Don’ts of Email Lists

Marketing and Messaging, Podcast, Social Media /

In this episode, Lori explores the pivotal role of email marketing in business growth. Lori is an advocate for personal engagement with customers through quality content and personalized emails. Key strategies include offering incentives for sign-ups, segmenting lists for targeted communication, and ensuring mobile optimization. Lori also underscores the necessity of legal compliance with privacy

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170: From Noise to Connection with Susan Finn – Email Marketing Expert

Marketing and Messaging, Podcast, Social Media /

In this episode, Lori interviews digital marketing expert Susan Finn. They discuss the importance of email marketing, creating compelling content, and rising above the noise in social media. Susan shares her expertise on how to connect with audiences in a more intimate way, the importance of consistency and generosity, and how to differentiate between good

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169: Navigating Grief and Unleashing Your Resilience with Dr. Debra Walters

Encore Stories, Podcast /

In this edition of Encore Stories, Lori interviews Dr. Debra Walters, of Dr. Deb Ministries. They discuss the multifaceted nature of grief, which can stem from various life events, not just death. Dr. Walters shares her personal journey, including her struggles with rejection from the church due to her sexuality, and how she channeled her

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