In today’s episode of “The Encore Entrepreneur,” Lori is joined by Tim Cahill and Jared Adams of MesmerEyes Media. They explore the concept of micro content and its repurposing in marketing. Tim and Jared explain that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video […]
Today Lori explores the concept of social proof and its crucial role in business and online presence. She explains how social proof influences consumer behavior, with examples like crowded restaurants or popular social media accounts. She covers various types of social proof, such as testimonials and endorsements, and advises you on how to use them
173: The Social Proof Effect: How It Shapes Your Prospect’s Choices Read More »
In today’s episode, Lori and Tricia Molloy discuss the importance of testimonials for businesses. They explore the difference between personal testimonials and online reviews, and share strategies for obtaining effective testimonials. Tricia, a marketing expert, explains her role in writing testimonials for clients and helping them post it on various platforms. They also discuss the
172: Testimonials: The Secret Sauce to Business Success with Tricia Molloy Read More »
In this episode, Lori explores the pivotal role of email marketing in business growth. Lori is an advocate for personal engagement with customers through quality content and personalized emails. Key strategies include offering incentives for sign-ups, segmenting lists for targeted communication, and ensuring mobile optimization. Lori also underscores the necessity of legal compliance with privacy
171: Glamour Do’s and Don’ts of Email Lists Read More »
In this episode, Lori interviews digital marketing expert Susan Finn. They discuss the importance of email marketing, creating compelling content, and rising above the noise in social media. Susan shares her expertise on how to connect with audiences in a more intimate way, the importance of consistency and generosity, and how to differentiate between good
170: From Noise to Connection with Susan Finn – Email Marketing Expert Read More »
In this episode Lori discusses the importance of public relations (PR) for small businesses. She suggests cost-effective PR strategies such as appearing on podcasts, creating press releases, and offering expert commentary. Lori also emphasizes the role of social media in increasing business visibility, attracting influencers, and generating user content. She advises against purchasing awards, instead
161: Unlocking PR. How to Make Your Business Stand Out Read More »
Ready to learn about PR? Today Lori chats with public relations expert, Jill Lublin. They discuss the evolution of PR, the importance of visibility, and strategies for new entrepreneurs to build their presence. Jill shares her formula for crafting compelling messages and emphasizes the need to focus on problem-solving rather than selling. They also discuss
160: The Power of PR in Your Business with Jill Lubin Read More »
In this episode Lori emphasizes the importance of building organic relationships for business growth. She shares her experiences with two mastermind groups that have helped her form strong relationships and future collaborations. Lori advises entrepreneurs to attend live events for meaningful connections and learning experiences. She also suggests engaging genuinely with customers and leveraging social
157: Organically Building Relationships Read More »
Are you a networking powerhouse? Join Lori as she interviews Jen Starks, a master relationship builder and networker. Jen has a background in psychology and social work and her current role in a UK-based startup. She emphasizes the importance of relationship marketing, personal development, and timely follow-ups in business. Jen also discusses her approach to
156: The Power of Building Relationships with Jen Starks Read More »
In this podcast episode, Lori discusses the importance of prospecting and building a client list. She emphasizes the need to always be prospecting, even when busy with existing clients. Lori shares techniques for prospecting, including attending live events and networking in person, as well as leveraging collaborations and partnerships. She also mentions the value of
150: Building Your Pipeline with Lori Read More »
