Marketing and Messaging

173: The Social Proof Effect: How It Shapes Your Prospect’s Choices

Business Building and Scaling, Marketing and Messaging, Podcast /

Today Lori explores the concept of social proof and its crucial role in business and online presence. She explains how social proof influences consumer behavior, with examples like crowded restaurants or popular social media accounts. She covers various types of social proof, such as testimonials and endorsements, and advises you on how to use them […]

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172: Testimonials: The Secret Sauce to Business Success with Tricia Molloy

Business Building and Scaling, Marketing and Messaging, Podcast /

In today’s episode, Lori and Tricia Molloy discuss the importance of testimonials for businesses. They explore the difference between personal testimonials and online reviews, and share strategies for obtaining effective testimonials. Tricia, a marketing expert, explains her role in writing testimonials for clients and helping them post it on various platforms. They also discuss the

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171: Glamour Do’s and Don’ts of Email Lists

Marketing and Messaging, Podcast, Social Media /

In this episode, Lori explores the pivotal role of email marketing in business growth. Lori is an advocate for personal engagement with customers through quality content and personalized emails. Key strategies include offering incentives for sign-ups, segmenting lists for targeted communication, and ensuring mobile optimization. Lori also underscores the necessity of legal compliance with privacy

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170: From Noise to Connection with Susan Finn – Email Marketing Expert

Marketing and Messaging, Podcast, Social Media /

In this episode, Lori interviews digital marketing expert Susan Finn. They discuss the importance of email marketing, creating compelling content, and rising above the noise in social media. Susan shares her expertise on how to connect with audiences in a more intimate way, the importance of consistency and generosity, and how to differentiate between good

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161: Unlocking PR. How to Make Your Business Stand Out

Business Building and Scaling, Marketing and Messaging, Podcast /

In this episode Lori discusses the importance of public relations (PR) for small businesses. She suggests cost-effective PR strategies such as appearing on podcasts, creating press releases, and offering expert commentary. Lori also emphasizes the role of social media in increasing business visibility, attracting influencers, and generating user content. She advises against purchasing awards, instead

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160: The Power of PR in Your Business with Jill Lubin

Business Building and Scaling, Marketing and Messaging, Podcast /

Ready to learn about PR? Today Lori chats with public relations expert, Jill Lublin. They discuss the evolution of PR, the importance of visibility, and strategies for new entrepreneurs to build their presence. Jill shares her formula for crafting compelling messages and emphasizes the need to focus on problem-solving rather than selling. They also discuss

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157: Organically Building Relationships

Marketing and Messaging, Podcast /

In this episode Lori emphasizes the importance of building organic relationships for business growth. She shares her experiences with two mastermind groups that have helped her form strong relationships and future collaborations. Lori advises entrepreneurs to attend live events for meaningful connections and learning experiences. She also suggests engaging genuinely with customers and leveraging social

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156: The Power of Building Relationships with Jen Starks

Marketing and Messaging, Podcast /

Are you a networking powerhouse? Join Lori as she interviews Jen Starks, a master relationship builder and networker. Jen has a background in psychology and social work and her current role in a UK-based startup. She emphasizes the importance of relationship marketing, personal development, and timely follow-ups in business. Jen also discusses her approach to

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150: Building Your Pipeline with Lori

Marketing and Messaging, Podcast, Sales /

In this podcast episode, Lori discusses the importance of prospecting and building a client list. She emphasizes the need to always be prospecting, even when busy with existing clients. Lori shares techniques for prospecting, including attending live events and networking in person, as well as leveraging collaborations and partnerships. She also mentions the value of

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149: Turning Prospecting into Gold with Wendy Weiss

Marketing and Messaging, Podcast, Sales /

In this episode, Lori introduces guest Wendy Weiss, founder of Salesology, who specializes in helping business owners improve their prospecting and appointment-setting skills. Wendy shares her three-step method for increasing qualified appointments and sales. She emphasizes the importance of warming up before reaching out to prospects, rehearsing to develop muscle memory, and performing with confidence.

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