Marketing and Messaging

161: Unlocking PR. How to Make Your Business Stand Out

Business Building and Scaling, Marketing and Messaging, Podcast /

In this episode Lori discusses the importance of public relations (PR) for small businesses. She suggests cost-effective PR strategies such as appearing on podcasts, creating press releases, and offering expert commentary. Lori also emphasizes the role of social media in increasing business visibility, attracting influencers, and generating user content. She advises against purchasing awards, instead […]

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160: The Power of PR in Your Business with Jill Lubin

Business Building and Scaling, Marketing and Messaging, Podcast /

Ready to learn about PR? Today Lori chats with public relations expert, Jill Lublin. They discuss the evolution of PR, the importance of visibility, and strategies for new entrepreneurs to build their presence. Jill shares her formula for crafting compelling messages and emphasizes the need to focus on problem-solving rather than selling. They also discuss

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157: Organically Building Relationships

Marketing and Messaging, Podcast /

In this episode Lori emphasizes the importance of building organic relationships for business growth. She shares her experiences with two mastermind groups that have helped her form strong relationships and future collaborations. Lori advises entrepreneurs to attend live events for meaningful connections and learning experiences. She also suggests engaging genuinely with customers and leveraging social

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156: The Power of Building Relationships with Jen Starks

Marketing and Messaging, Podcast /

Are you a networking powerhouse? Join Lori as she interviews Jen Starks, a master relationship builder and networker. Jen has a background in psychology and social work and her current role in a UK-based startup. She emphasizes the importance of relationship marketing, personal development, and timely follow-ups in business. Jen also discusses her approach to

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150: Building Your Pipeline with Lori

Marketing and Messaging, Podcast, Sales /

In this podcast episode, Lori discusses the importance of prospecting and building a client list. She emphasizes the need to always be prospecting, even when busy with existing clients. Lori shares techniques for prospecting, including attending live events and networking in person, as well as leveraging collaborations and partnerships. She also mentions the value of

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149: Turning Prospecting into Gold with Wendy Weiss

Marketing and Messaging, Podcast, Sales /

In this episode, Lori introduces guest Wendy Weiss, founder of Salesology, who specializes in helping business owners improve their prospecting and appointment-setting skills. Wendy shares her three-step method for increasing qualified appointments and sales. She emphasizes the importance of warming up before reaching out to prospects, rehearsing to develop muscle memory, and performing with confidence.

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145: Growing Your Podcast Audience

Marketing and Messaging, Podcast, Social Media /

In this podcast episode, Lori shares valuable strategies for building a bigger audience for your podcast. She emphasizes the importance of collaborating with other podcasters, repurposing content, leveraging email marketing, attending conferences and networking events, seeking media coverage, and optimizing your podcast for SEO. Lori also suggests utilizing social media platforms, running contests or giveaways,

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144: Podcast Secrets to Attract More Listeners with Kay Suthar

Marketing and Messaging, Podcast, Social Media /

Lori introduces Kay Suthar, a podcast producer from London. They discuss the value of podcasting for business owners and the benefits of being a guest on podcasts. Kay shares her personal experience as a guest and emphasizes the importance of authenticity. They also discuss tips for building an audience and promoting a podcast effectively. Kay

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138: Repurposing Your Podcast Content

Business Building and Scaling, Marketing and Messaging, Podcast, Social Media /

Have you ever wondered how to get the most out of your podcast content? In this episode, Lori discusses the benefits of repurposing podcast content and how to do it effectively. Lori shares her experience as a podcaster and how she has learned the importance of repurposing content. She explains how she uses an AI

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137: Kim Parkinson’s Podcast Secrets to Finding Your Ideal Client With Your Podcast

Business Building and Scaling, Marketing and Messaging, Podcast, Social Media /

In this episode, Lori introduces Kim Parkinson, owner of KP Creative Media. They discuss the use of YouTube for podcasting and how it can help elevate and grow a podcast channel. Kim explains that YouTube’s algorithms support podcast content and suggests posting the podcast on YouTube with a static image if the host doesn’t want

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