**How to Stand Out in a Crowded Market: Tips from a Marketing Expert** As entrepreneurs, we all face the challenge of differentiating ourselves from our competitors and attracting potential clients. In a recent podcast episode, marketing expert Rochelle Lisner shared valuable insights on how to tell a compelling story that showcases your unique value proposition […]
Networking can be a daunting task for many entrepreneurs, but Lori Lyons shares some valuable tips and tricks to make it a more positive experience. One of the key takeaways is to be intentional with your networking goals and to assess whether a networking event aligns with those goals before attending. This can save time
44: The Strategies of Networking to Grow Your “Networth” Read More »
**10 Powerful Wardrobe Pieces to Look Like a Leader and Get Paid Like a Leader** Are you struggling to find your personal style and make a lasting impression on potential clients and customers? Look no further than Arlene Stearns, owner of Image Up System, who shares her top 10 powerful wardrobe pieces to elevate your
43: Networking Your Way to Profitability Read More »
**5 Tips for Building a Successful Membership Program for Your Business** Are you considering starting a membership program for your business? In this week’s episode of the Encore Entrepreneur podcast, the speaker shares valuable insights on the benefits and drawbacks of having a membership program. Here are five tips for building a successful membership program
42: Are memberships everything they are cracked up to be? Maybe…maybe not. Read More »
**Why Joining a Membership Program Can be a Game-Changer for Women Entrepreneurs** Are you a woman entrepreneur looking for resources and support to navigate life transitions and grow your business? Look no further than Cool Life, a digital platform founded by Jack Perez that offers a wealth of information and services tailored to women in
41: The Good and the Ugly of Memberships with Jack Perez of KuelLife Read More »
How Having a Point of View Can Transform Your Business and Personal Life Are you struggling to stand out in your business or personal life? Do you feel like you’re just blending in with everyone else? Lori Lyons, host of the Encore Entrepreneur Podcast, has a solution for you: establish a point of view. But
36: Why Having a Point of View is Important to Your Business Read More »
**Why Every Business Owner Should Consider Giving a TEDx Talk** If you’re a business owner looking to establish credibility and gain exposure, giving a TEDx talk might be just the thing for you. In a recent podcast, expert coach Maija- Liisa Adams explains that TEDx talks are a powerful tool for entrepreneurs to share their
35: Stepping into the Red Circle of TEDx with Maija-Liisa Adams Read More »
**Content vs Copy: Understanding the Difference and Why it Matters** Are you confused about the difference between content and copy in marketing? You’re not alone. Lori Lyons, host of the Encore Entrepreneur Podcast, recently discussed this topic and provided some valuable insights. According to Lori, copy is designed to sell and persuade, while content is
30: Copy Verses Content – What Do I Need? Read More »
If you’re a small business owner looking to up your marketing game, you may have heard the terms “copy” and “content” thrown around. But what’s the difference? In a recent podcast episode, marketing expert Stephanie Gustafson breaks it down for us. Copy is short and to-the-point material that elicits a specific response, like an ad
29: Great Content Can Grow Your Business Read More »
Are you struggling to attract the right clients to your business? Have you considered the power of messaging? In the latest episode of the Encore Entrepreneur Podcast, the speaker emphasizes the importance of messaging in business and how it can attract or detract from clients. From Dove positioning itself as a guide to Apple portraying
11: What does your business say? Read More »
