Marketing and Messaging

145: Growing Your Podcast Audience

Marketing and Messaging, Podcast, Social Media /

In this podcast episode, Lori shares valuable strategies for building a bigger audience for your podcast. She emphasizes the importance of collaborating with other podcasters, repurposing content, leveraging email marketing, attending conferences and networking events, seeking media coverage, and optimizing your podcast for SEO. Lori also suggests utilizing social media platforms, running contests or giveaways, […]

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144: Podcast Secrets to Attract More Listeners with Kay Suthar

Marketing and Messaging, Podcast, Social Media /

Lori introduces Kay Suthar, a podcast producer from London. They discuss the value of podcasting for business owners and the benefits of being a guest on podcasts. Kay shares her personal experience as a guest and emphasizes the importance of authenticity. They also discuss tips for building an audience and promoting a podcast effectively. Kay

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138: Repurposing Your Podcast Content

Business Building and Scaling, Marketing and Messaging, Podcast, Social Media /

Have you ever wondered how to get the most out of your podcast content? In this episode, Lori discusses the benefits of repurposing podcast content and how to do it effectively. Lori shares her experience as a podcaster and how she has learned the importance of repurposing content. She explains how she uses an AI

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137: Kim Parkinson’s Podcast Secrets to Finding Your Ideal Client With Your Podcast

Business Building and Scaling, Marketing and Messaging, Podcast, Social Media /

In this episode, Lori introduces Kim Parkinson, owner of KP Creative Media. They discuss the use of YouTube for podcasting and how it can help elevate and grow a podcast channel. Kim explains that YouTube’s algorithms support podcast content and suggests posting the podcast on YouTube with a static image if the host doesn’t want

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134: Story Innovations – Using the Latest and Greatest to Enhance Your Storytelling

Business Building and Scaling, Marketing and Messaging, Podcast /

Have you ever considered using storytelling to enhance your business? In this podcast, the speakers discuss innovative ways to use storytelling in business, including augmented reality, micro-stories on social media, interactive storytelling, and chatbots. But the most valuable lesson is that storytelling can be used in emails to create a story arc that spans multiple

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133: Re-Writing Your Life (and Business) With Stories with Francesca Peppiatt

Business Building and Scaling, Marketing and Messaging, Podcast /

In this podcast episode, Lori interviews guest Francesca Peppiatt about the power of storytelling in business. They discuss techniques for uncovering and sharing personal stories, such as journaling prompts and focusing on specific details. Francesca emphasizes the importance of humor and relatability in storytelling, as well as the need to make stories relevant and engaging

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103: Email Marketing Strategies for Building a Loyal Fan Base with Carolyn Choate

Marketing and Messaging, Podcast /

Are you a business owner struggling to attract and convert potential clients? Have you heard of sales funnels but are turned off by the negative connotations associated with them? In this podcast episode, Carolyn Choate, the Funnel Queen, shares her insights on how to build a sales funnel that aligns with your passion and values.

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99: Creating Great Customer Experiences

Marketing and Messaging, Podcast /

Why Good Customer Experience Matters More Than Ever for Businesses In today’s competitive business world, providing exceptional customer experience is no longer an option but a necessity. As Lori Lyons emphasizes in her recent podcast episode, investing in customer experience can lead to client retention, a competitive advantage, increased customer satisfaction, brand loyalty, referrals, and

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98: Experiencing a Great Customer Experience with Holly Walther

Marketing and Messaging, Podcast /

5 Strategies for Creating a Positive Customer Experience in the Mortgage Industry As a business owner in the mortgage industry, it can be challenging to stand out in a crowded market. However, Holly Walter, The Holly Walther Lending Team mortgage company, has found success by focusing on providing a personalized and educational experience for her

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