Marketing and Messaging

134: Story Innovations – Using the Latest and Greatest to Enhance Your Storytelling

Business Building and Scaling, Marketing and Messaging, Podcast /

Have you ever considered using storytelling to enhance your business? In this podcast, the speakers discuss innovative ways to use storytelling in business, including augmented reality, micro-stories on social media, interactive storytelling, and chatbots. But the most valuable lesson is that storytelling can be used in emails to create a story arc that spans multiple […]

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133: Re-Writing Your Life (and Business) With Stories with Francesca Peppiatt

Business Building and Scaling, Marketing and Messaging, Podcast /

In this podcast episode, Lori interviews guest Francesca Peppiatt about the power of storytelling in business. They discuss techniques for uncovering and sharing personal stories, such as journaling prompts and focusing on specific details. Francesca emphasizes the importance of humor and relatability in storytelling, as well as the need to make stories relevant and engaging

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103: Email Marketing Strategies for Building a Loyal Fan Base with Carolyn Choate

Marketing and Messaging, Podcast /

Are you a business owner struggling to attract and convert potential clients? Have you heard of sales funnels but are turned off by the negative connotations associated with them? In this podcast episode, Carolyn Choate, the Funnel Queen, shares her insights on how to build a sales funnel that aligns with your passion and values.

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99: Creating Great Customer Experiences

Marketing and Messaging, Podcast /

Why Good Customer Experience Matters More Than Ever for Businesses In today’s competitive business world, providing exceptional customer experience is no longer an option but a necessity. As Lori Lyons emphasizes in her recent podcast episode, investing in customer experience can lead to client retention, a competitive advantage, increased customer satisfaction, brand loyalty, referrals, and

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98: Experiencing a Great Customer Experience with Holly Walther

Marketing and Messaging, Podcast /

5 Strategies for Creating a Positive Customer Experience in the Mortgage Industry As a business owner in the mortgage industry, it can be challenging to stand out in a crowded market. However, Holly Walter, The Holly Walther Lending Team mortgage company, has found success by focusing on providing a personalized and educational experience for her

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84: Super Video Secrets to Grow Your Audience with Brad Powell of Awesome Videomakers

Marketing and Messaging, Podcast, Social Media /

**5 Tips for Successful Video Marketing for Your Business** Video marketing is an essential tool for any business looking to grow their personal brand and connect with their target audience. In this post, we’ll share five tips for successful video marketing based on the insights shared by Brad Powell, a video marketing strategist and digital

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81: Becoming an Expert in Your Field to Have Impact

Branding, Marketing and Messaging, Podcast /

Are you looking to become an expert in your field? Look no further than the advice of Lori Lyons, host of the Encore Entrepreneur Podcast. According to Lori, becoming an expert requires hard work, dedication, and a commitment to continuous learning. This may mean reading books, surrounding yourself with other experts, and challenging the status

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80: Engaging and Impacting Your Audience with David Doerrier

Branding, Marketing and Messaging, Podcast /

Hi **Engaging Your Audience: Tips and Strategies from Presenting Pro David Dorrier** If you’ve ever been tasked with giving a presentation, you know how daunting it can be to keep your audience engaged and interested. Lucky for us, David Dorrier, founder of Present Your Way to Success, has some great tips and strategies to make

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79: MORE Strategies and Tactics for Using LinkedIn to Grow Your Business

Business Building and Scaling, Marketing and Messaging, Podcast, Social Media /

**5 Tips for Using LinkedIn to Build Your Network and Find New Opportunities** Are you looking to expand your network and find new business opportunities? Look no further than LinkedIn! In a recent podcast episode, Lori Lyons shared valuable insights and strategies for utilizing LinkedIn to grow your brand and establish your expertise in a

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