Podcast

36: Why Having a Point of View is Important to Your Business

How Having a Point of View Can Transform Your Business and Personal Life Are you struggling to stand out in your business or personal life? Do you feel like you’re just blending in with everyone else? Lori Lyons, host of the Encore Entrepreneur Podcast, has a solution for you: establish a point of view. But […]

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35: Stepping into the Red Circle of TEDx with Maija-Liisa Adams

**Why Every Business Owner Should Consider Giving a TEDx Talk** If you’re a business owner looking to establish credibility and gain exposure, giving a TEDx talk might be just the thing for you. In a recent podcast, expert coach Maija- Liisa Adams explains that TEDx talks are a powerful tool for entrepreneurs to share their

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34: Branding is Perception – How is YOUR business perceived?

Are you a direct marketer looking to stand out from the crowd? Lori Lyons, host of the Encore Entrepreneur Podcast, has some valuable insights on the importance of branding in business. In her latest episode, she discusses the different ways that branding can help establish emotional connections with clients and prospects. Lori uses examples of

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33: Jennie Bellinger and How She Uses Branding to Attract… and Repel… Clients

Title: “Badass Direct Sales Mastery: Why a Unique Branding Strategy Can Attract the Right Clients” In this episode of the Encore Entrepreneur Podcast, host Lori Lyons interviews Jenny Bellinger, a direct sales coach and professional certified coach. They discuss Jenny’s journey from direct sales to coaching and the importance of support in direct sales. Jenny

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32: Hows, Whys and Ways to Use LinkedIn to Grow Your Business

  “5 Tips for Using LinkedIn to Grow Your Business” LinkedIn has become one of the most valuable online platforms for businesses, entrepreneurs, coaches, and job seekers. In this post, we’ll share some tips from expert Lori Lyons on how to effectively use LinkedIn for organic social media marketing and grow your business. 1. Optimize

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31: LinkedIn – YES It’s Good for Business

**5 Tips for Building Your Business on LinkedIn** Are you looking to build your business on social media, specifically LinkedIn? In this podcast episode, leadership coach Linda Yates shares her tips and strategies for using LinkedIn to grow your business. Here are 5 takeaways from the episode: 1. Be Selective: Linda emphasizes the importance of

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30: Copy Verses Content – What Do I Need?

**Content vs Copy: Understanding the Difference and Why it Matters** Are you confused about the difference between content and copy in marketing? You’re not alone. Lori Lyons, host of the Encore Entrepreneur Podcast, recently discussed this topic and provided some valuable insights. According to Lori, copy is designed to sell and persuade, while content is

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29: Great Content Can Grow Your Business

If you’re a small business owner looking to up your marketing game, you may have heard the terms “copy” and “content” thrown around. But what’s the difference? In a recent podcast episode, marketing expert Stephanie Gustafson breaks it down for us. Copy is short and to-the-point material that elicits a specific response, like an ad

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28: Anita Green Shares How Old Fashioned Follow Up is Back in Style!

**5 Tips for Effective Communication in Personal and Professional Relationships** In a recent podcast episode, personal stylist Anita Green shared her expertise on effective communication, particularly between men and women. Here are 5 tips from the episode that you can apply to improve your communication skills: 1. Follow up with a personal touch: Anita emphasizes

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