**The Power of Storytelling in Business: Connect with Customers and Build Your Brand** As a business owner, you want to stand out from the competition and connect with your customers on a deeper level. But how do you achieve that? According to marketing strategist Lori Lyons and career writer Barbara Menino, the answer lies in […]
76: Story Telling to Build Your Business with Barbara Mannino Read More »
**Why video is the future of marketing for your business** Are you looking for ways to expand your brand and reach a broader audience? Have you considered using video as a marketing tool for your business? In this week’s podcast, Lori Lyons shares her insights on the importance of video casts and TV shows in
64: Is This New Media Right For Your Business? Read More »
is valuable enough to attract the right people. The conversation concludes with the reminder that everyone has a unique voice and message to share with the world, and investing in experts and technology can help bring that message to a global audience. The key is to have confidence in oneself, consistency in showing up, and
63: The Power of Your Voice Read More »
**5 Tips for Using Reels on Instagram to Boost Your Business** Are you struggling to gain traction on Instagram? Are you looking for new and creative ways to attract followers and increase engagement? Look no further than reels! In a recent episode of the Encore Entrepreneur podcast, host Lori Lyons and guest Susan Cruz discuss
39: Reeling in the Reels with Susan Crews Read More »
Title: Mastering Social Media: Tips for Businesses to Drive Sales and Build Brand Awareness Social media has become an essential tool for businesses to connect with customers and promote their brand. In the latest episode of the Encore Entrepreneur Podcast, host Lori Lyons shares valuable insights on using social media to drive traffic to a
38: The Love/Hate Relationship with Social Media Read More »
**Why Graphic Design and Branding are Essential for Your Business** As a business owner, you might be wondering what sets your brand apart from your competitors. The answer lies in your graphic design and branding. In this episode, Lori Lyons and Sarah Ann Walgoose discuss the importance of having a strong and memorable brand identity
**Why Every Business Owner Should Consider Giving a TEDx Talk** If you’re a business owner looking to establish credibility and gain exposure, giving a TEDx talk might be just the thing for you. In a recent podcast, expert coach Maija- Liisa Adams explains that TEDx talks are a powerful tool for entrepreneurs to share their
35: Stepping into the Red Circle of TEDx with Maija-Liisa Adams Read More »
“5 Tips for Using LinkedIn to Grow Your Business” LinkedIn has become one of the most valuable online platforms for businesses, entrepreneurs, coaches, and job seekers. In this post, we’ll share some tips from expert Lori Lyons on how to effectively use LinkedIn for organic social media marketing and grow your business. 1. Optimize
32: Hows, Whys and Ways to Use LinkedIn to Grow Your Business Read More »
**5 Tips for Building Your Business on LinkedIn** Are you looking to build your business on social media, specifically LinkedIn? In this podcast episode, leadership coach Linda Yates shares her tips and strategies for using LinkedIn to grow your business. Here are 5 takeaways from the episode: 1. Be Selective: Linda emphasizes the importance of
31: LinkedIn – YES It’s Good for Business Read More »
**Content vs Copy: Understanding the Difference and Why it Matters** Are you confused about the difference between content and copy in marketing? You’re not alone. Lori Lyons, host of the Encore Entrepreneur Podcast, recently discussed this topic and provided some valuable insights. According to Lori, copy is designed to sell and persuade, while content is
30: Copy Verses Content – What Do I Need? Read More »
