Social Media

31: LinkedIn – YES It’s Good for Business

**5 Tips for Building Your Business on LinkedIn** Are you looking to build your business on social media, specifically LinkedIn? In this podcast episode, leadership coach Linda Yates shares her tips and strategies for using LinkedIn to grow your business. Here are 5 takeaways from the episode: 1. Be Selective: Linda emphasizes the importance of […]

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30: Copy Verses Content – What Do I Need?

**Content vs Copy: Understanding the Difference and Why it Matters** Are you confused about the difference between content and copy in marketing? You’re not alone. Lori Lyons, host of the Encore Entrepreneur Podcast, recently discussed this topic and provided some valuable insights. According to Lori, copy is designed to sell and persuade, while content is

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29: Great Content Can Grow Your Business

If you’re a small business owner looking to up your marketing game, you may have heard the terms “copy” and “content” thrown around. But what’s the difference? In a recent podcast episode, marketing expert Stephanie Gustafson breaks it down for us. Copy is short and to-the-point material that elicits a specific response, like an ad

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26: Do You Need a Podcast to Become Known?

Are you considering starting a podcast for your business? In a recent episode of the Encore Entrepreneur Podcast, host Lori Lyons and guest Michelle Netkowicz discuss the benefits of podcasting for businesses. Michelle shares her experience with having multiple podcasts, including a revenue and profit-focused show called “The Little Blue Pill for Business.” She emphasizes

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