Social Media

29: Great Content Can Grow Your Business

If you’re a small business owner looking to up your marketing game, you may have heard the terms “copy” and “content” thrown around. But what’s the difference? In a recent podcast episode, marketing expert Stephanie Gustafson breaks it down for us. Copy is short and to-the-point material that elicits a specific response, like an ad […]

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26: Do You Need a Podcast to Become Known?

Are you considering starting a podcast for your business? In a recent episode of the Encore Entrepreneur Podcast, host Lori Lyons and guest Michelle Netkowicz discuss the benefits of podcasting for businesses. Michelle shares her experience with having multiple podcasts, including a revenue and profit-focused show called “The Little Blue Pill for Business.” She emphasizes

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