Title: Mastering Social Media: Tips for Businesses to Drive Sales and Build Brand Awareness Social media has become an essential tool for businesses to connect with customers and promote their brand. In the latest episode of the Encore Entrepreneur Podcast, host Lori Lyons shares valuable insights on using social media to drive traffic to a […]
38: The Love/Hate Relationship with Social Media Read More »
**Why Graphic Design and Branding are Essential for Your Business** As a business owner, you might be wondering what sets your brand apart from your competitors. The answer lies in your graphic design and branding. In this episode, Lori Lyons and Sarah Ann Walgoose discuss the importance of having a strong and memorable brand identity
How Having a Point of View Can Transform Your Business and Personal Life Are you struggling to stand out in your business or personal life? Do you feel like you’re just blending in with everyone else? Lori Lyons, host of the Encore Entrepreneur Podcast, has a solution for you: establish a point of view. But
36: Why Having a Point of View is Important to Your Business Read More »
**Why Every Business Owner Should Consider Giving a TEDx Talk** If you’re a business owner looking to establish credibility and gain exposure, giving a TEDx talk might be just the thing for you. In a recent podcast, expert coach Maija- Liisa Adams explains that TEDx talks are a powerful tool for entrepreneurs to share their
35: Stepping into the Red Circle of TEDx with Maija-Liisa Adams Read More »
Are you a direct marketer looking to stand out from the crowd? Lori Lyons, host of the Encore Entrepreneur Podcast, has some valuable insights on the importance of branding in business. In her latest episode, she discusses the different ways that branding can help establish emotional connections with clients and prospects. Lori uses examples of
34: Branding is Perception – How is YOUR business perceived? Read More »
Title: “Badass Direct Sales Mastery: Why a Unique Branding Strategy Can Attract the Right Clients” In this episode of the Encore Entrepreneur Podcast, host Lori Lyons interviews Jenny Bellinger, a direct sales coach and professional certified coach. They discuss Jenny’s journey from direct sales to coaching and the importance of support in direct sales. Jenny
33: Jennie Bellinger and How She Uses Branding to Attract… and Repel… Clients Read More »
“5 Tips for Using LinkedIn to Grow Your Business” LinkedIn has become one of the most valuable online platforms for businesses, entrepreneurs, coaches, and job seekers. In this post, we’ll share some tips from expert Lori Lyons on how to effectively use LinkedIn for organic social media marketing and grow your business. 1. Optimize
32: Hows, Whys and Ways to Use LinkedIn to Grow Your Business Read More »
**5 Tips for Building Your Business on LinkedIn** Are you looking to build your business on social media, specifically LinkedIn? In this podcast episode, leadership coach Linda Yates shares her tips and strategies for using LinkedIn to grow your business. Here are 5 takeaways from the episode: 1. Be Selective: Linda emphasizes the importance of
31: LinkedIn – YES It’s Good for Business Read More »
**Content vs Copy: Understanding the Difference and Why it Matters** Are you confused about the difference between content and copy in marketing? You’re not alone. Lori Lyons, host of the Encore Entrepreneur Podcast, recently discussed this topic and provided some valuable insights. According to Lori, copy is designed to sell and persuade, while content is
30: Copy Verses Content – What Do I Need? Read More »
If you’re a small business owner looking to up your marketing game, you may have heard the terms “copy” and “content” thrown around. But what’s the difference? In a recent podcast episode, marketing expert Stephanie Gustafson breaks it down for us. Copy is short and to-the-point material that elicits a specific response, like an ad
29: Great Content Can Grow Your Business Read More »
