The Encore Entrepreneur

20: Identifying Your Ideal Client – Quit Rolling Your Eyes!

How to Identify Your Ideal Client and Grow Your Business As a small business owner, it’s crucial to identify your ideal client and tailor your marketing efforts to their unique needs and characteristics. Lori Lyons, the owner of a web and digital marketing agency, emphasizes the importance of creating buyer personas and understanding the challenges

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14: Business Strategies for the Small Business Owner

5 Tips for Building a Successful Business Through Networking and Community Building Are you an entrepreneur looking to improve your networking and community building skills? Look no further than the latest episode of the Encore Entrepreneur podcast. Host Lori Lyons interviews Marie Forleo, founder of Get Clients Everywhere and Women’s Professional Development Network, on the

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12: Growing Your Business With Stages!

The Power of Storytelling in Public Speaking: Tips from a Business Coach Are you looking to improve your public speaking skills and grow your business? According to Tammy Jaffe, a business coach and successful speaker, storytelling is the key to building authority and credibility with your audience. In a recent episode of the Encore Entrepreneur

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